Reddit has launched video comments for all of its users, allowing any Redditor to upload or record a short-form video reply right in the comments of any post in Reddit communities or subreddits.
Reddit users were already able to comment with text, images, and GIFs. Now, they can reply with video too.
The feature enables brands to share authentic, face-to-face responses, tutorials, or behind-the-scenes moments rather than being limited to text, images, or GIFs.
Video in comments gives users the option to bring voice, expression, and presence into conversations, making replies feel more immersive and allowing them to demonstrate their points visually rather than relying on descriptions in certain scenarios.
“We are continually evolving Reddit to deliver a more immersive and authentic human experience,” said chief product officer Maria Angelidou-Smith.
“The ability to reply with video gives users more creative ways to engage in communities they love.”
In a blog post on Thursday, Reddit highlight the variety of ways to participate in the comments, including sharing a quick cooking video of a recipe hack, showing off a newly perfected makeup technique, demonstrating your fancy soccer footwork in response to a sports thread and watching video responses from your favorite celebrities during an AMA.
As part of Reddit’s alpha test of video in comments, users have been testing video replies in eligible communities such as Mel C hosting a video AMA in r/popculturechat or users sharing handwriting samples in r/fountainpens.
In eligible communities where the feature is on, users will now see a video icon alongside images and GIFs in the comment box on all platforms. Users can record or upload a video reply in these communities or to their profile.
Videos do not autoplay and respect users’ audio settings, and video comments will be checked through Reddit’s safety systems before being displayed. Eligible communities are suitable-for-work (SFW), public communities.
