New Business

Money talks. And it usually changes agencies. Our New Business sub-category tracks the pitches won, accounts lost and major reviews reshaping Australia’s agency landscape. From blockbuster global briefs to scrappy local shootouts, this is where growth is decided — and reputations are made (or bruised). Who’s on a hot streak. Who’s defending turf. And which brands are on the move. Because in agency land, nothing signals momentum quite like a fresh piece of business.