Myer has extended its partnership with brand, experience and performance agency Jaywing, marking five years of collaboration and expanding the agency’s remit to help future-proof the retailer’s digital presence.
Myer will continue working with Jaywing to lead Search Engine Optimisation (SEO), content and Digital PR, while strengthening its focus on Generative Engine Optimisation (GEO) as the retailer prepares for the next evolution of AI-powered search and customer discovery.
Myer Group’s Apparel Brands business forms part of the extended scope with Jaywing supporting Just Jeans, Jay Jays, Portmans, Dotti and Jacqui E through enhanced technical SEO and content strategies.
The renewed agreement reinforces Myer’s investment in long-term organic growth, ensuring its brands remain visible as customer behaviour shifts beyond traditional search engines towards AI-driven search experiences.
“Extending our partnership with Jaywing is an important step as the way customers search, discover and engage continues to evolve at pace,” said Warwick Blunt, Myer Group’s GM digital commerce.
“As we integrate new brands into the Myer ecosystem, it’s critical we have an agency partner that understands the scale and complexity of our business while helping us adapt to an increasingly AI-driven search landscape. Jaywing’s expertise across technical SEO, content and Generative Engine Optimisation gives us confidence we’re well positioned for future growth.”
“Over the past five years we’ve built a partnership focused on delivering measurable commercial growth through search, content and Digital PR,” said Ash Terry, Jaywing’s ecommerce director.
This next chapter is about helping Myer remain at the forefront of retail discovery as AI transforms how customers find and engage with brands. We’re excited to continue evolving Myer’s digital presence to ensure it remains visible wherever customers choose to search.”
Jaywing was originally appointed by Myer following a competitive pitch to lead the retailer’s SEO, content and Digital PR programme, driving organic growth, improving search visibility and delivering performance-led Digital PR that supports both brand awareness and commercial outcomes.
