Independent media agency Habitat M has been appointed by 1st Energy as its media strategy and performance marketing partner, following a competitive pitch.
In an increasingly competitive energy market, 1st Energy has engaged Habitat M to help build a more distinctive market position, grow brand awareness and convert that momentum into measurable customer acquisition.
The agency will work with 1st Energy across media strategy, planning, buying, performance marketing, campaign management and measurement, with senior agency leadership involved throughout the partnership.
The strategy is designed to help 1st Energy compete more effectively in a crowded market: sharpening how the brand shows up, reaching prospective customers at the moments that matter, and continually improving the effectiveness of investment against commercial outcomes.
“Welcoming 1st Energy into the Habitat M portfolio is an exciting step for our business and our continued mission to Make Businesses Better through experienced thinking, disciplined planning and strategy, and a relentless focus on delivering meaningful business outcomes,” said Habitat M co-founder Sam Brownbill.
“We selected Habitat M because they understood both where the business is today and where we want to take it. They brought a clear view of how brand and performance need to work together, with senior people directly involved and a strong focus on measurable customer growth. This is an important period for our business, and we wanted a partner on a similar trajectory – one that would go above and beyond to deliver commercially,” said 1st Energy head of sales and marketing Ionie Treacy.
“Echoing Sam’s words, 1st Energy is exactly the kind of ambitious business we created Habitat M to partner with – established, growing and determined to challenge the category. This win is an important milestone for our agency and a strong endorsement of what clients value from an indie agency: direct access to senior talent, sharper thinking and genuine accountability for growth,” Habitat M co-founder David Ross added.
