ABC iview has launched a new brand campaign, ‘We’ve Got A Story For You’, celebrating the unique role Australian storytelling plays in reflecting the conversations, communities and culture that shape the nation.
Created with Princess, the new campaign positions ABC iview as a place where audiences can discover stories that entertain, surprise and connect.
“Stories are powerful. They change how we see each other, our country and the world, and the best stories are the ones we just have to share. ‘We’ve Got a Story For You’ celebrates the incredible breadth of Australian storytelling on ABC iview, reminding audiences there’s always something new to discover,” said Milla McPhee, ABC director of audiences.
The campaign world is brought to life in a single location that offers a vivid portrait of contemporary Australia: the local outdoor pool. Here, people from different generations, cultures and walks of life come together and converse. The pool is the perfect snapshot of our country – diverse yet bound together, connecting our own worlds through the stories we tell each other.
“This confident new campaign sets the tone for ABC iview – bold, distinct and unmistakably Australian. We wanted to capture the energy that comes from finding a story that speaks to you, brought to life through a cast and location that reflects Australia and the communities the ABC exists to serve,” said Belinda Drew, ABC head of marketing.
The campaign is narrated by acclaimed Australian actor Deborah Mailman, who was inducted into the 2026 Logie Awards Hall of Fame, becoming the first Indigenous person to receive the honour.
The team at Princess added, “our ambition was to amplify the role the ABC plays in telling distinctive Australian stories. The campaign celebrates the shows that bring Australians together, in a world that is as diverse, warm and characterful as the audiences those stories are made for.”
The campaign was supported in-house by ABC Creative as part of a national multi-channel campaign which went live today.
Credits:
Client: ABC
Director, Audiences: Milla McPhee
Head of Marketing: Belinda Drew
Head of Media: Sally Phelps
Group Marketing Manager, Screen: Sarah McDonald
Marketing Manager, Brand: Anja Cherry
Media Planning Lead: Rachel Brown
Senior Media Planner: Harriet Fisher
Digital Media Planner: Brooke Tunbridge
Creative implementation: ABC Creative
Agency: Princess A Creative Company
Founders: Beth O’Brien, Cameron Bell, Sam Dickson, Jonny Berger
Chief Strategy Officer: Lilian Sor
Executive Producer: Renata Barbosa
Studio Lead: Grant Graham
Production Company: DIVISION
Director: Sanjay De Silva
Casting Director: Danny Long (Danny Long Casting)
Offline Edit: Leila Gaabi / The Editors
Post Production: ALT VFX
Sound Design & Original Composition: Sonar Music
Photography: Lula Cucchiara / Sam I Am
