Digital marketing agency Orange Line, has expanded its international client roster adding five new accounts to its client line-up spanning marketing technology, healthcare, home interiors, brand activation and education.
The headline win is global marketing intelligence platform Supermetrics, which appointed Orange Line to manage its paid media activity across Asia-Pacific.
Supermetrics enables businesses to connect, manage, analyse and activate their marketing data and is used by more than 200,000 companies across 120 countries. Orange Line was appointed for its experience across APAC, deep understanding of the Supermetrics platform and ability to translate regional insights into effective performance strategies.
Orange Line’s head of media, Alberto Sanchez said the wins reflected growing demand from businesses seeking strategic guidance, alongside specialist execution across markets and channels.
“Supermetrics is a significant addition to our roster and a strong endorsement of Orange Line’s paid media capabilities across APAC,” Sanchez said.
Byron Munson, VP of sales, JAPAC at Supermetrics, said: “APAC is an important growth market for Supermetrics, and they wanted a partner that combined strong regional knowledge with proven performance marketing expertise.
“Orange Line demonstrated a deep understanding of our platform, audiences and commercial ambitions. Its ability to approach paid media strategically across diverse APAC markets made the team a natural partner for our next phase of growth.”
Orange Line has also secured global search briefs from healthcare solutions provider Aspen Medical and US-based G7 Entertainment Marketing.
Aspen Medical appointed Orange Line to lead its global SEO and generative engine optimisation activity, with an initial focus on Australia and the US.
Following a competitive pitch, G7 Entertainment Marketing has appointed Orange Line to deliver SEO, GEO and design services globally.
The agency has also won competitive pitches for US online interior design retailer DecoratorsBest and Australian education supplier Modern Teaching Aids. Orange Line will manage paid search, paid social and creative development for DecoratorsBest in the US, while its remit for Modern Teaching Aids covers paid search and social across Australia.
Sanchez concluded: “Together, these five appointments demonstrate the breadth of challenges we are being asked to solve, from regional customer acquisition and global search visibility to the changing ways brands are discovered through generative AI.
“CMOs increasingly need partners that can connect strategy, data, creative and execution while understanding the nuances of individual markets. Our consulting-led model allows us to provide that senior strategic thinking without losing the speed and accountability required to deliver growth.”
Work across all five accounts is underway.
