Brand Lift measurement provider On Device has partnered with Index Exchange to make independent brand lift studies available through Index Marketplaces across EMEA and APAC.
The partnership establishes On Device as an approved third-party Brand Lift measurement provider on Index Marketplaces, giving advertisers and agencies a simpler, more streamlined way to integrate independent measurement into their media campaigns.
“We’re pleased to be partnering with Index Exchange to help their customers understand the true impact of their campaigns through independent, high-quality Brand Lift measurement,” said
Simon Clarke, commercial director, Asia at On Device.
“By making our measurement capabilities available through Index Marketplaces, we’re giving advertisers easier access to trusted insights that support smarter media investment and stronger campaign outcomes.”
Using its advanced passive measurement technology, On Device captures real campaign exposure from real audiences, delivering robust, independently verified insights into brand outcomes. Its methodology gives marketers a more accurate understanding of campaign effectiveness across key brand metrics, helping inform future campaigns and media investment decisions.
“As marketers continue to prioritise measurable business outcomes, independent verification has become increasingly important,” said Janette Higginson, vice president, buyer development, APAC at Index Exchange.
“Our partnership with On Device makes trusted brand lift measurement more accessible through a streamlined commercial model, giving buyers an easier way to understand campaign effectiveness and demonstrate the impact of their media investments.”
The partnership reflects the growing demand for transparent, independent measurement solutions that help advertisers optimise campaign performance and demonstrate marketing effectiveness with confidence.
