mycar Tyre & Auto has appointed DO.ANZ as its creative agency of record following a competitive pitch.
The appointment will see the independent agency work closely with mycar to support the next phase of the brand’s growth and deliver strategic and creative thinking designed to drive commercial outcomes.
“Throughout the pitch process, DO.ANZ stood out for the way they brought sharp strategic thinking, ambitious creativity and genuine commercial understanding together. They brought fresh thinking to the brief and showed how their approach could turn creative ideas into positive business outcomes,” said mycar head of marketing Cynthia Fernandez.
“Their collaborative model and commitment to understanding our business made them a natural fit for mycar, we are excited to be working with DO.”
“mycar is an ambitious brand, with a shared belief in creativity as a genuine lever for growth. That ambition is exactly what made us excited about the partnership. We’re looking forward to working with Cynthia and the wider mycar team,” said DO.ANZ partner and managing director Paul Coles.
The appointment has also marked the end of a seven-year run for incumbent TBWA, which has exited the account having developed ‘Sunburnt Car’, the multi-award-winning campaign that picked up a slew of honours at Cannes Lions including a Gold Lion in the Outdoor category and a Silver Lion in the Industry Craft category.
Work under the new partnership is underway.
