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Reading: Bud Communications Wins Daikin, WEX & Appoints Ashley Regan To Executive Content Director
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B&T > Agencies > Appointments > Bud Communications Wins Daikin, WEX & Appoints Ashley Regan To Executive Content Director
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Bud Communications Wins Daikin, WEX & Appoints Ashley Regan To Executive Content Director

Staff Writers
Published on: 2nd September 2026 at 9:07 AM
Edited by Staff Writers
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2 Min Read
Ashley Regan

Independent public relations and content agency Bud Communications has landed several account wins and appointed Ashley Regan to executive content director. 

The agency has added manufacturer Daikin to its roster, as well as intelligent payments and fleet management solutions platform WEX, to lead public relations across the APAC region.

“Australia has been one of our best growth stories these past two years,” said Bud Communications founder and CEO Oliver Budgen.

“Going from a one-person outpost to a fast-growing team, and picking up accounts like Daikin and WEX, largely through word of mouth, comes down to how we work: focusing on building client believability, adopting and applying new technology, and nurturing a culture that lets us attract people who’d rather challenge how comms is done rather than repeat it.”

Bud also recently added to its content team, bringing onboard former AdNews deputy editor Ashley Regan as the agency’s senior content executive.

Regan spent six years in editorial and content roles, working across a variety of clients and industries, most notably specialising in the Australian media and marketing sectors. Her work has been recognised at the Australian IT Journalism Awards (The Lizzies).

“We’re thrilled to have someone of Ash’s journalistic calibre join Bud’s Australia team. Not only does she expand our presence to Melbourne, she also brings a wealth of experience across industries where the majority of our clients do business,” Budgen added.

“Alongside the slate of new client wins we’ve had in the first half of the year, it’s been an extremely positive period overall for the business and we’re excited to continue our upward momentum,” said Bud Communications Australia lead Richie Kenzie.

Bud Communications is headquartered in Singapore, with offices in Sydney and Manila, as well as operations in Malaysia, Indonesia and Japan.

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TAGGED: Bud Communications, Daikin, WEX
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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