Law Partners, Australia’s largest specialist personal injury firm, has appointed independent agency Today the Brave as its full-service creative and media agency partner following a competitive pitch.
The appointment sees Today the Brave take responsibility for brand strategy, creative, media planning and buying as Law Partners enters its next phase of growth and brand evolution.
For more than two decades, Law Partners has built one of Australia’s most recognised and trusted personal injury brands, helping thousands of Australians navigate life after injury or illness. The new partnership will focus on strengthening the firm’s market leadership while creating greater emotional connection with people at some of the most challenging moments of their lives.
“We were looking for more than an agency partner. We wanted a team that understood our ambition, shared our values and could help us connect more meaningfully with the people we serve.” said, Jane Merrick, chief growth officer at Law Partners
“Today the Brave brought together strategic thinking, creative excellence and media expertise in a way that felt genuinely integrated. Working collaboratively with them gave us confidence they were the right partner to help shape the future of the Law Partners brand.”
The appointment comes as competition across the personal injury category continues to intensify, with national firms investing heavily in brand building, media and customer acquisition. Together, Law Partners and Today the Brave will develop a refreshed brand platform designed to differentiate the business and reinforce its people-first approach.
“Law Partners has built an extraordinary reputation over more than 20 years, combining legal expertise with genuine care for its clients. That’s a powerful foundation.” said Jaimes Leggett, managing partner at Today the Brave.
“The opportunity now is to elevate that story through a distinctive brand platform that creates emotional connection, builds preference and reinforces the trust Law Partners has earned. When strategy, creative and media work together from the outset, brands show up more consistently, move faster and create greater impact. That’s exactly what we’re setting out to do together.”
Work is already underway, with the first phase of the brand refresh and new communications platform expected to launch later this year.
