Independent digital marketing agency BFJ Digital has been appointed as the digital partner for The Ekka, also known as the Royal Queensland Show, following a competitive pitch.
Running until 16 August, Ekka is Queensland’s largest annual event, attracting more than 400,000 visitors each year.
The appointment will see BFJ Digital deliver a full-funnel digital marketing approach, including Google Ads, programmatic advertising, social, and EDM and SMS campaigns, to help reach new audiences, drive sales and increase awareness of the event. The key objective for 2026 is to help drive attendance towards a target of 450,000 visitors.
The partnership will demonstrate how Queensland’s iconic event is evolving its marketing approach by combining traditional channels with emerging technology, including AI, to connect with even more potential visitors.
“To be trusted with the digital strategy of an event that has been bringing Queenslanders together for a century and a half is an incredible privilege,” said BFJ Digital founder and managing director Ben Henzell.
“Ekka is a brand with an extraordinary legacy. Our role is to ensure its digital experience reflects that same level of excellence while creating even stronger connections with audiences today and into the future. We’re excited to partner with the Ekka team as they celebrate this historic milestone.”
