Nunn Media Melbourne has won media strategy, planning and buying for Australian Unity’s business in a three-year appointment.
Australian Unity appointed Nunn Media as its media agency of record, following a competitive multi-agency pitch. The deal starts in September 2026, and covers media strategy, planning and buying across the enterprise.
“Australian Unity is a trusted, purpose-driven Australian brand, and winning this account means a great deal to us,” said Nunn Media founder and CEO Matt Nunn.
“Our strategy is data-led from the ground up, drawing on proprietary tools like Kaspar, our audience intelligence platform. As Australia’s largest independent agency, we bring that independence, ambition and data leadership to the Health, Wealth and Care businesses within Australian Unity.”
“Nunn Media could clearly demonstrate how its work connects campaigns to commercial outcomes, not just marketing outcomes, which sets them apart,” Australian Unity group executive of customer and marketing Jee Moon added.
Omnicom Media’s Initiative was the incumbent agency and had held the account since 2022.
B&T has reached out to Omnicom for comment.
