BMF has been appointed as lead creative agency for challenger telco Superloop following a competitive pitch process.
Superloop, an ASX-listed internet service provider, selected BMF as its creativity agency of record as the business enters its next significant phase of growth. The appointment follows a period of substantial commercial momentum for Superloop.
“We’re excited to partner with BMF as we continue building one of Australia’s most compelling telco brands. Throughout the pitch process, BMF demonstrated a strong understanding of the Superloop business and the category challenge,” said Ben Colman, chief marketing Oficer at Superloop.
“Their strategic and creative rigour, combined with their dedication to effectiveness and growing the brand, gave us great confidence in their ability to help lead Superloop’s next phase of growth.”
Superloop previously worked with Leo Australia. In 2025 the pair launched some more out-there new work to promote its speedy internet.
“Superloop is a brand that’s already changing what people expect from a telco, and we’re looking forward to building a brand that reflects that ambition and grows with the business over time. We’re genuinely excited to be partnering with the team on that journey,” added Stephen McArdle, CEO of BMF.
