Glen 20 And Woolies Serve Up Peace Of Mind To Vulnerable Australians Via Meals On Wheels

Glen 20 And Woolies Serve Up Peace Of Mind To Vulnerable Australians Via Meals On Wheels

As Aussies returned to work, borders opened, and the comfort of social connection was restored this year, millions of vulnerable Australians made the difficult decision to stay inside, protecting themselves from the COVID-19 virus.

However, in turn, they fell victim to the hidden endemic of loneliness. Teaming up to help bring people together, Glen 20 and Woolworths today partner again with a not-for-profit organisation, Meals on Wheels, in an initiative that builds on two years of work throughout the pandemic – helping to can loneliness and create genuine moments of connection for these communities, and hygienically so, with Glen 20 providing trusted peace of mind.

The three parties are hoping to help Can Loneliness and Create Connection for thousands of vulnerable Aussies, by raising awareness of Australians’ desire to connect, and do so comfortably, through a donation of 100,000 cans of Glen 20 (worth $900,000) to the Australians Meals on Wheels delivers food to, and its volunteers.

Sharyn Broer, president of Meals on Wheels Australia, said entering year three of this partnership with Glen 20 demonstrates the companies’ commitment to driving true social change: “So many Australians have reconnected with their ‘new normal’ post-pandemic, however, for many vulnerable Aussies we know the idea of connecting with their communities comes with a little worry for their hygiene,” she said.

“As simple as it sounds, knowing that Glen 20 and Woolworths are behind Meals on Wheels’ mission to help deliver nutritious meals and welfare checks with peace of mind enables the kind of meaningful connection that benefits our customers’ wellbeing. Our community has seen first-hand how important it is to stay connected to the people around you – whether it’s a phone call, a friendly wave from the street or a hot meal delivered to your doorstep with a smile and chat,” added Broer.

It’s a sentiment reflected in new research by Glen 20, also released today, which found continued isolation is having a far-reaching impact on our vulnerable community. With 4-out-of-5 (96 per cent) of Australians believing it is important to connect with loved ones face-to-face, the research found vulnerable Australians are still struggling to reconnect with their communities and loved ones. In fact, only 39 per cent feel strongly connected with their community on a daily basis, such as with friends, colleagues and neighbours, and more than half (57 per cent) saying they do not connect with their community face-to-face on a frequent basis. And that’s all despite most people believing you need just 30 minutes to an hour to form a meaningful connection.

Danielle Byrne, head of sustainability & purpose at Reckitt Hygiene ANZ said Glen 20 is positioned to help create moments of connection thanks to over half a century’s experience providing hygienic environments for Australian families: “The research shows over 73 per cent of Australians feel more confident to connect with others in a hygienic home environment, so we at Glen 20 are proud to be continuing our support of Meals on Wheels for the third year in a row. Through this partnership, Glen 20 is ensuring a hygienic environment to give vulnerable people the peace of mind to reconnect socially in their homes.”

John Loader, Woolworths personal and household care merchandise manager, said: “After the success of working with Glen 20 and Meals on Wheels last year to get 50,000 Hygiene Kits into the hands of vulnerable Australians, we’re so pleased to continue providing reassurance to vulnerable Australians in an even bigger way this year.

“The research found almost half (45 per cent) of Australians agree that using a product such as Glen 20 gives greater peace of mind in the home when connecting with others, and as a house-hold name for so many Australians, we’re excited to help customers support a great cause to Can Loneliness and Create Connection.”

To promote the partnership, Glen 20 has engaged Australian radio broadcaster Fifi Box, and her mother Pearl: “I’m not surprised the research from Glen 20, supported by Meals on Wheels, showed that four out of five Australians feel joy when connecting with others. It’s one of my reasons I get out of bed in the morning – it’s what I do on the radio every day, and it’s so important to improving our mood and bettering health outcomes. I can’t wait to see Aussies can loneliness and create moments of connection within their communities this month,” said Box.

Loneliness can strike anyone – especially the millions of vulnerable Australians amongst us. To help Glen 20 and Meals on Wheels Can Loneliness and Create Connection, Australians can buy any can of Glen 20 from Woolworths across the country before 25 October 2022.

www.mealsonwheels.org.au/can-loneliness-create-connection/




Please login with linkedin to comment

glen 20 meals on wheels Woolworths

Latest News

Havas Red Wins PagerDuty PR Account
  • Marketing

Havas Red Wins PagerDuty PR Account

Havas Red wins PagerDuty's PR. And judging by B&T having to Google PagerDuty, it could probably do with some help.

Adam Sandler Seemingly ‘Slams’ Ukraine In Pro-Kremlin Campaign
  • Media

Adam Sandler Seemingly ‘Slams’ Ukraine In Pro-Kremlin Campaign

Voice-dubbed videos of Adam Sandler, Emma Stone, and Bradley Cooper, among other Hollywood stars, seemingly slamming Ukraine and President Volodymyr Zelensky have flooded social media. The videos are said to be real interviews with the stars, but they have been voice-dubbed in German and French with words that were never actually spoken. In one video […]

New Marketing & Comms Agency For Defence & Aerospace Industry Takes Flight
  • Marketing

New Marketing & Comms Agency For Defence & Aerospace Industry Takes Flight

PR and comms firm The Recognition Group has launched Sovereign, a new integrated agency focused on serving the defence and aerospace sectors in Australia. Sovereign builds on The Recognition Group’s portfolio of marketing and public relations (PR) agencies—including Recognition PR, Write Away Communication, and Outsource—which focuses primarily on business-to-business (B2B) market sectors including IT and […]

Opinion: Do Punters Want To Wear Your Brand?
  • Opinion

Opinion: Do Punters Want To Wear Your Brand?

ALDI recently took a foray into streetwear with a 10-piece collection including a sweatshirt, a beanie and even a pair of slides. But Molly Blacker, head of strategy at Slingshot, believes that the supermarket chain has changed how Aussies think about shopping and has even more lessons for brands to consider. I spend my week […]

Opinion

by B&T Magazine

B&T Magazine
WiredCo Builds Portfolio With Appointment To G.J. Gardner Creative Account
  • Advertising

WiredCo Builds Portfolio With Appointment To G.J. Gardner Creative Account

Australian home builder, G.J. Gardner has announced the appointment of WiredCo. as the brand’s creative and content agency of record. The family business, which has been in operation since 1983, operates under a franchise model across Australia, New Zealand and the USA. WiredCo., who pitched against ten agencies, has been retained to deliver strategic and […]

Keep Left Reveals ‘Strategically Assembled’ Strategy Team
  • Advertising

Keep Left Reveals ‘Strategically Assembled’ Strategy Team

Building on its Ideas People Choose positioning, national independent PR and creative agency Keep Left has revealed a redefined, fit-for-purpose strategy team that bridges the gap between earned and creative. Strategy director Laura Agricola steps up to lead the team following three years with the agency as a senior brand strategist. She has more than […]

Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?
  • Advertising

Initiative’s Michael Chong: What Do Mountaineering, Media & Marketing Have In Common?

Michael Chong, Initiative’s chief analytics officer, has done something quite remarkable — climbing Ama Dablam, one of the most challenging peaks in the Himalayas on a trek that takes the best part of a month. Here, he tells B&T about his marvellous mountaineering, and what we can learn from it. Ama Dablam, rising proudly at an […]

CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent
  • Marketing

CMOs To Watch: DrinkWise’s Part Time Builder, Part Time Marketer, Nathan Kent

Introducing Nathan Kent, a Bunning’s aficionado, a Radiohead groupie and the marketing director at DrinkWise. Welcome back to ‘CMOs To Watch‘ . Once a month, we look beyond the biggest marketing bosses in Australia and the world to focus on emerging leaders and under-the-radar brands. Kent holds an impressive CV. After eight years in various roles […]

by B&T Magazine

B&T Magazine
Mari Kauppinen Pops Up As MD Of ITA Group ANZ
  • Marketing

Mari Kauppinen Pops Up As MD Of ITA Group ANZ

ITA Group, a global leader in engagement solutions, has announced the acquisition of Sydney-based Performance Incentives and the appointment of Mari Kauppinen as managing director of ITA Group’s Australia office. The formation of ITA Group’s Australia office, headquartered in Sydney, builds on its existing client base to deliver events, incentives, recognition, loyalty, research and learning […]

by B&T Magazine

B&T Magazine
Slew Of Promotions For Special Senior Creative Leadership Team
  • Advertising

Slew Of Promotions For Special Senior Creative Leadership Team

Special has bolstered its senior creative leadership team, promoting Max McKeon, Sian Binder, Lea Egan, Nils Eberhardt and Simon Gibson to group creative directors. Lead image: L to R – Sian Binder, Max McKeon, Nils Ederhardt, Lea Egan, Simon Gibson “This crew is some of the best and brightest that our industry has to offer, so […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.