Home » Publicis Staffers To Share In $641 Million Of Bonuses, As Holding Company Posts Impressive End Of Years

4 February, 2022

Publicis Staffers To Share In $641 Million Of Bonuses, As Holding Company Posts Impressive End Of Years

Publicis Groupe has unveiled its 2021 end-of-years and it’s certainly au revoir to the pandemic judging by the impressive numbers for the Paris-based holding company.

It has reported a 75 per cent jump in annual profits to €1.34 billion ($A2.15 billion) and revenues back above pre-pandemic levels.

Pubicis increased organic revenues by 10 per cent in the year, posting an impressive Q4, which was up 9.3 per cent despite the new Omicron variant wreaking havoc globally. Annual revenues were up three per cent.

In better news for staffers, Publicis will pay a “bonus for everyone” who’s been with the business for more than two years. The bonus pot currently stands at €400 million ($A641 million).

Commenting on the numbers, Arthur Sadoun (main photo), chairman and CEO of Publicis Groupe, said: “In 2021, Publicis published record numbers and exceeded 2019 levels across all of its KPIs.

“We delivered 10 per cent full year organic growth, with Q4 at 9.3 per cent, above expectations, and a strong performance across all of our regions.

“Both Epsilon and Publicis Sapient were accretive to our full year growth, at 12.8 per cent and 13.8 per cent respectively, as we were in a position to capture the structural shifts in the industry towards first-party data management, digital media, commerce, and business transformation.

“Looking at our performance on a two-year basis, we exceeded 2019 levels faster and more strongly than expected, at three per cent growth for the full year that accelerated to five per cent in the second half. The US. where our model is the most advanced, was a strong contributor to this performance, growing eight per cent versus 2019.

“We also continued to post industry-leading financial ratios in 2021, with our operating margin rate at 17.5 per cent and a free cash flow at 1.4 billion euros. With this, we are in a position to propose a dividend of 2.40 euros, corresponding to a payout of 47.8 per cent.

“2021 was a record year not just financially, but also commercially. For the third time in the past four years, we topped the New Business rankings as league tables placed us well-ahead of the pack, with landmark wins including Stellantis, Walmart, and Meta, to name just a few. We also started 2022 on a high note, with the win of McDonald’s U.S.

“We are emerging from the pandemic as a stronger company, and a better one. The progress we have made across our Environmental, Social and Governance strategy is setting a clear industry standard. Our combined efforts on this front have led to Publicis topping the rankings for our sector with eight out of 10 leading ESG ratings agencies.

“I’d like to thank our clients for their partnership and everyone at Publicis for their dedication since the beginning of the crisis. In recognition of their outstanding efforts, everybody who has been with us for the past 24 months and beyond will receive a bonus this year. This includes the 35,000 who do not have any variable remuneration and will receive an additional week’s salary.

“Now, when it comes to 2022, we have three clear priorities: leveraging our unique assets in data and technology for all of our clients; giving our people more opportunity to progress, with unprecedented experiences like Work Your World; and delivering growth that is both profitable and responsible.

“Our overall dynamic, driven by the strength of our model and new business wins means that we aim to deliver organic growth between four per cent and five per cent in 2022, with an operating margin and free cash flow at the same record levels as in 2021, circa 17.5 per cent and 1.4 billion euros respectively,” Sadoun said.

Advertise with us

Please login with linkedin to comment

Arthur Sadoun Publicis Groupe