A Jack Black-Voiced Dinosaur Tells The UN “Don’t Choose Extinction” In Powerful Climate Initiative
The much heralded Glasgow Climate Summit begins this Sunday and even ScoMo’s RSVPed to what many are calling humankind’s last chance to seriously tackle climate change.
As a precursor to the hotly (is that the right word?) anticipated global leader talkfest (that includes president Biden on its guest list), the UN Development Programme has released a new campaign urging world leaders to do more on emissions.
The two-and-a-half-minute spot is called “Don’t Choose Extinction” and stars Frankie, a CGI animated dinosaur who delivers a powerful address to the UN General Assembly.
Frankie’s voiced by acting legend Jack Black and even stars actual UN members and officials.
The campaign was created by Activista, Wunderman Thompson Australia, Framestore and Mindpool, “Don’t Choose Extinction“ campaign is designed to engage the world in a drive towards a sustainable recovery from the COVID-19 crisis.
“Listen up, people,” Frankie declares, “I know a thing or two about extinction. Going extinct is a bad thing. And driving yourselves extinct in 70 million years? That’s the most ridiculous thing I’ve ever heard.”
Frankie then calls out governments for spending billions of dollars on fossil fuel subsidies and says rebuilding economies after the pandemic offers a chance to do things differently.
A spokesperson for the UN Development Programme said the campaign was designed “to shine a spotlight on fossil fuel subsidies and how they are canceling out significant progress towards ending climate change and are driving inequality by benefiting the rich”.
The ad’s voiced in a variety of languages including Jack Black (English), Eliza Gonzalez (Spanish), Nikolaj Coster-Waldau (Danish) and Aissa Maiga (French).
Check out the powerful spot below:
João Braga, chief creative officer at Wunderman Thompson Australia, said: “This behaviour change campaign gave us the largest possible target audience anyone could have. With 7 billion people to speak to and a challenge of this calibre, we needed deep creative thinking from every discipline.
“This digital experience is only just the start of our work with the UNDP to help end the excuses around climate change for good and provide people from all walks of life the understanding and the facts they need to make a difference. We’re even working to take this idea as far as outer-space, by naming real asteroids after these excuses”.
The experience allows users to click into the excuses on the website, each pictured as an asteroid rocketing towards Earth, where they will find information and tools to provide direct action.
The tools, created by Wunderman Thompson Australia, will be rolled out in phases in the coming months and include:
- The Chrome Plugin Thesaurus Rex, designed to help people navigate the terms around fossil fuels online.
- The Voice of Reason, an Alexa skill that disarmingly rebuts every climate change myth or excuse.
- A spin on The Birds and The Bees with an e-book that gives children the arguments they need to convince their parents and peers.
Boaz Paldi, global partnership and engagement manager for United Nations Development Programme, said: “With this initiative, we want to spotlight the climate crisis and at the same time energize the debate about some of the economic solutions that are out there to get us on a path to de-carbonization.
“Addressing fossil fuel subsidies is a critical issue in the fight against climate change. The campaign gives hope that despite the trajectory we seem to be on there is still time to act and solutions to fight for.
“Creativity and technology are two of the necessary tools we need to achieve the Sustainable Development Goals by 2030 and move towards a green transition. It’s why we needed the best minds in the industry to partner with us in our journey to make these goals a reality.”
To deliver scale and to amplify the message, UNDP offices across the world in 170 countries will activate the campaign.
This is the first phase of the global advocacy campaign, where Wunderman Thompson Australia will continue to work with the UNDP to launch more initiatives in the coming months.
Credits:
United Nations Development Programme
Director of Advocacy, Marketing and Communications: Anjali Kwatra
Global Engagement & Partnership Manager: Boaz Paldi
Senior Consultant, Creative Strategy: Nick Garrett
Executive Producer: Helen Trickey
Associate Producer, Campaign Advocacy: Rebecca Webb
Associate Producer, Campaign Media: Gabriela Goldman
Wunderman Thompson
Chief Executive Officer: Lee Leggett
Chief Creative Officer: João Braga
Project Lead/Australian Operations Director: Paulina Embart
Associate Creative Director: Jack Elliott
Associate Creative Director: Lochie Newham
Chief Innovation Officer: Martin Beecroft
UX/UI Director: Travis Weerts
Technical Director: Marcus Collier
UX Design: Isabelle Hooper
UI Design: Chris Hyland
Client Engagement: Anna Parker
Client Engagement: Rose Suys
Integrated Production: Emma Donaldson
Creative Director, Content: Brie Stewart
Social Strategist: Annie House
Content Creator: Rhys Delios Callanan
Senior Designer: James Ayling
Content Writer: Richard Kempsey
Digital Production: Danny Coleman
Digital Production: Joe Guario
Illustrator: Andjela Jankovic
Activista
Executive Creative Director: Paco Conde
Executive Creative Director: Beto Fernandez
Director of Strategy: Jon Carlaw
Writer: David Litt (reference to Obama)
Framestore Pictures
Director: Murray Butler
Managing Director: Jennifer Siegel
Head of Production: Anne Vega
Line Producer: Laura Morris
Director of Photography: Wyatt Garfield
Director of Production: Carla Attanasio
Executive Producer: Pete King
Senior Producer: Chris Harlowe
Associate Producer Jose Alvarado
Creative Director: Marco Marenghi
VFX Supervisor: Karch Coons
Lighting Supervisor: Richard Shallcross
Head of 2D: Woei Lee
Compositor Lead: Mark Casey
Tracking Supervisor: Todd Herman
Editorial Supervisor: Jacob Sadowsky
VFX Editor: Dustin Indrebo
Colorist: Beau Leon
Editorial: Cut+Run
Editor: Jon Grover
Editorial Producer: Eytan Gutman
Asst. Editor: Evan Bahnsen
Audio Post Production: String and Tins
Sound Design and Mix: Jim Stewart
Additional Sound Design: Joe Wilkinson
Foley: The Foley Barn
Audio Producer: Olivia Endersby
Music Coordinator: COOL Music
Music by Rachel Portman
Music Programmer: Luke Richards
Mindpool
Anne Sofie Lind
Mik Thobo-Carlsen
Flemming Rasmussen
Antoni Harbuz
Please login with linkedin to comment
climate change Glasgow Climate Summit Jack Black United NationsLatest News
Advertisers Wasting 42% Of Digital Ad Spend – Next&Co report
With the cost of living crisis biting I think we can all agree that waste is rarely a positive thing...
Introducing New Podcast ‘MID’: Holly Wainwright Rebrands The Mid-Life Experience For Australian Women
The joys of midlife are celebrated in this new podcast. And play it loud if the old eardrums are starting to creak.
TV Ratings (13/05/2024): The Summit Brings In The Eyeballs For Nine
The Summit does the business on its return for Nine. Meanwhile, press photo confirms the importance of headwear.
Snap’s ANZ Agency Lead Ellie Rogers Steps Down Amid Restructure
Ellie Rogers says family was a big part in her next career move. Not so B&T, who only comes to work to avoid ours.
Breast Cancer Foundation NZ’s Awareness Drive ‘The Signs Are Everywhere’ Is B&T’s Campaign Of The Month for April 2024
B&T's ad of the month is both a worthy cause & worthy winner. Even if KFC's Zinger box can feel slightly hard done by.
iSelect Launches New Brand Campaign ‘Save More’ Via Howatson+Company
If there's an agency that's "so hot right now" it's Howatson+Co. And, yes, B&T's unnecessarily bigged-up this new work.
In The Making Expands Into Melbourne
Brisbane PR agency unveils its Melbourne plans. Still adjusting from the pineapple print to the mandatory all black.
It’s Off The Crisper Sale! Introducing KFC’s New Original Crispy Burger Series
This article contains the location to obtain free KFC burgers. Why not send the workie for real world office experience.
Spotlight On Sponsors: Rugby Australia Sign First Dedicated Female Retailer
Don't know your Storms from your Wallaroos? At least you'll be sports sponsor aware with B&T's ongoing series.
Mars Agency Rebrands As Mars United Commerce
Tired of fielding prank calls about nougat & caramel, Mars Agency rebrands to the more long-winded Mars United Commerce.
Azerion Expands Platform With Interactive Video Products
Did your last inter-team marketing brainstorm see 'interactive video' come up more often than not? Read on quickly here.
Inside NGEN: Seven’s Rachael Everett On What We Can Learn From Sport
Were you the wheezy kid that always wagged PE at school? Even more reason not to avoid this lessons-in-sport piece.
Cairns Crocodiles The Work: Changing the World Campaign Presented By Pinterest
Casual dress & motley beards aside, did you join adland to try and change the world? Get tips from those who did here.
Nine And Magnite Strengthen Partnership To Boost 9Now
Nine calls in Magnite to sort out its BVOD programmatic ads. Not before having to switch the plugs from a Type C to a I.
Cricket Australia Appoints Special As Creative Agency For Men & Women’s International Series
Special wins Cricket Australia's creative. Here's hoping they don't get Thomas Keneally to do a poem of 'C'mon Aussie'.
‘Do I want Kids?’ – Laura Henshaw Asks Just That In Latest Podcast
Whether you have kids or not, just know that if you do, it's no lie that they poo, vomit & keep you awake all night.
R/GA Australia Appoints Marie Conley As Executive Strategy Director
Marie Conley returns from the UK after 12 years to take up new role at R/GA. Immediately flabbergasted by house prices.
Zenith Australia Hires Penny Shell As Strategy And Product Lead
Unfortunately B&T refrained from using "the Penny has dropped at Zenith" in this headline. We apologise in advance.
‘It Takes a Village’: New Industry Support Group For Working Parents Launches
Here's a top industry initiative to help adland families. Sadly, no tips on mummy using the F-word after losing a pitch.
Belinda Rowe Unpacks The Forces Of Discrimination That Lead To A Lack Of Diversity In Leadership Roles
With an enviable resume in tow, Belinda Rowe reveals why our boardrooms aren't as eclectic as they really should be.
Marketing From The Cockpit: How Creativity Transformed AB InBev From A Brand Buyer Into A Brand-Building Powerhouse
Do you find American beers watery, insipid & bland? This conference would have been the perfect platform to heckle at.
Cebu Pacific Launches Campaign To Showcase The Philippines As Major Destination For Aussies
In case you needed another reason to visit the Philippines.
Elon Musk’s X Corp Defeats eSafety In Federal Court
Is it just B&T or is Elon Musk slowly morphing into Darth Vader minus the chokehold?
TV Ratings (12/05/2024): Framer Brings Home The Bacon
Lovelorn famers continuing to do good TV numbers. As desperate roof tilers & abattoir employees say "what about us?"
Starcom Pips PHD & Kaimera To Win Gold At Nine’s Agency Games – Check Out All Of The Photos And Coverage Of The Event
Starcom proves the top agency at Nine's Agency Games. Thankfully, no one has asked for urine testing either.
Zitcha Solves In-store Retail Media Measurement With Game Changing Venvee Partnership
Does your in-store retail media measurement resemble a kitchen draw with the screwdrivers & plastic bags? Help is here.
Menulog Delivers More Beef Than Drake and Kendrick Combined, Via Thinkerbell
This "more beef" ad could have also used William & Harry, Oasis, and Bruce Lehrmann & just about everybody.
Komo Tech Announces Landmark Partnership With Fanatics Events To Revolutionise Live Event Experiences
This partnership promises to "revolutionise live event experiences". Hopefully it doesn't alert any sniffer dogs too.
SCA “Disappointed” After ARN and Anchorage Capital Withdraw Takeover Bid
ARN's bid for SCA trips up at the final hurdle. It's also unclear if other states will have to suffer Kyle Sandilands.
About Bloody Time – News.com.au Campaign Secures Win For Endometriosis Sufferers
News.com.au puts aside its passion for 'China set to invade' & overcharging Sydney cafe articles to do some real good.
Fast 10: B&T Talks Brand Rituals, Keeping It Fresh And DE&I With Affinity Media’s Angela Smith
B&T's probing Fast 10 is so quick it's liable for double demerit points on public holidays.
FriendlyJordies Journalist Calls The Police After Allegedly Being Informed Of Gangland Threats By ABC Reporter
What's better than a Walkley Award for journalism? Getting a hit put out on you by a Sydney underworld drug gang.
Two Iconic Brands Seal The Deal With Exclusive Strategic Partnership
Wonderfully, a horse turned up for this press photo. Better again, everyone went home with some manure for their roses.
JCDecaux Wins Tender To Retain Sydney Airport
Shopping at airports has always been a paradox. On one hand there's the duty-free, on the other there's $24 schooners.
QMS Adds Hills Shire To Sydney Network
Forget the hills being alive with the sound of music, as Sydney's Hills district comes alive with new outdoor.
Taboola Targets Large Advertisers With Taboola Select
Taboola unveils its new Taboola Select offering. It's a lot like diet vanilla Coke without any aspartame risks.