FutureBrand Australia Appoints General Manager & Head of Strategy

FutureBrand Australia has promoted four team members to newly-created roles on the back of strong growth, including a general manager and head of strategy.

The appointments coincide with the first anniversary of Rich Curtis buying the business from Interpublic Group in July 2020.

FutureBrand Australian is an independent agency with the network and resources of FutureBrand global.

Group account director Christina Kokkinakis has been appointed general manager. Strategy director Victoria Berry has been promoted to head of strategy. Account manager Emma Waterman has stepped into a strategist role and senior designer Peter Borg moves up to design director.

On the appointments, FutureBrand Australia CEO, Rich Curtis, said: “These promotions for Christina, Victoria, Emma and Peter are very much a mark of their contribution to FutureBrand Australia’s success over the past 12 months.

“And more recently, a reflection of a number of new business wins including Yalumba, Yarra Valley Water, Beijing Daxing International Airport and several confidential projects in the finance and healthcare sectors across brand strategy, identity and experience.

“All in all, it’s been a big year for us and I’m very happy to see our success captured in the results of our latest client survey, headlined by a Net Promoter Score of +74.

“When I bought FutureBrand last year, I said one of my priorities was investing locally and deepening our commitment to the local market.

“These promotions are one example of how we are doing this, together with the continuing evolution of our strategic and CX offers to clients, as well as our commitment to a progressive and motivating employee experience. I’m excited about the next 12 months.”

General Manager, of FutureBrand Australia Kokkinakis said: “I feel very fortunate to be part of a team that believes in the power of collaboration and where we all feel invested in the success of this business – truly a rare find!

“I look forward to continuing to work side-by-side with our talented team and ambitious clients to build meaningful brands and deliver great work that helps them grow.”

Head of strategy, for FutureBrand Australia, Berry said: “I’m thrilled to be stepping up and helping FutureBrand Australia grow further. I’ve always been passionate about delivering rigorous yet simple strategic solutions, and I’m looking forward to exploring new ways to impact change and, together with our team, helping our client’s brands and businesses grow too.”

Curtis, continued: “I also see these promotions as a sound investment in the future of the business, as we challenge and inspire our people to continue to grow, as well as reward them for it.

“In my time, I’ve seen companies make the mistake of looking at their people’s performance in the rear-view mirror, by which time it’s too late. Our approach is part of a broader strategy to champion the strength of our people and our culture, with a focus on growth, learning and wellness.”

The local team has launched new brands for Guide Dogs Australia, New Zealand Natural, MyFavorito, Vocus and Orygen.

The appointments are effective immediately.

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Christina Kokkinakis futurebrand General Manager head of strategy. Rich Curtis Victoria Berry