oOh!Media Upgrades Earnings Forecast Following Increased Billboard Bookings

oOh!Media Upgrades Earnings Forecast Following Increased Billboard Bookings

Out of home (OOH) giant oOh!Media has upgraded its full year earnings forecast.

The outdoor player now expects an underlying EBITDA of between $138 million and $143 million. In August this year, the guidance provided was between $125 million to $135 million.

However, this upgraded guidance is still less than oOh!’s original expectations. In February, oOh! predicted an EBITDA of between $152 million and $162 million for 2019.

Yet challenging market conditions in the advertising sector resulted in decreased bookings in the third and fourth quarters, causing the company to lower its guidance.

Now, according to oOh!, things have picked up quicker than expected in the fourth quarter of 2019, which has softened August’s blow.

The OOH giant kept its original forecast of a five to seven per cent growth in operational expenditure, while capital expenditure is expected to come in at the lower end of the originally-forecast $55 million to $70 million.

 




Please login with linkedin to comment

oOh!Media

Latest News

UnDigital Announces Brand Refresh Helping Clients Achieve More Than 600% Sales Increase
  • Advertising

UnDigital Announces Brand Refresh Helping Clients Achieve More Than 600% Sales Increase

Announcing a new brand refresh, UnDigital has updated its suite of service offerings with a renewed focus on uncovering the real problems clients are experiencing to custom-design digital solutions that increase efficiency, improve user experience and drive business success. Lead image:  Andrew & Kristen Cornale. It was through a partnership with OZ Design Furniture to […]

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.