Honey Birdette Unveils Latest Raunchy Campaign Just In Time To Be Banned For Christmas

Honey Birdette Unveils Latest Raunchy Campaign Just In Time To Be Banned For Christmas

Sure, most of its campaigns get banned by regulators, but Aussie lingerie brand Honey Birdette is back to its raunchy and controversial best with this year’s Christmas campaign.

Set in the North Pole, the campaign – titled Honey B’s Guide to Christmas – follows Santa’s little helper, Kristina Sheiter as she shares Honey Birdette’s secret rules for a racy Christmas, while bound in the label’s decadent holiday styles and thigh high stockings.

Featuring 11 new collections; including corsets, playsuits, robes, lingerie sets and a range of limited-edition pieces, the campaign is dominated by a monochrome colour palette alongside red, emerald and gold.

Lingerie crafted from metallic foils, soft satins, crystal tulle and light-catching lace take center stage. Perfectly complimented by the bold hues of Santa’s workshop, filled to the brim with Christmas trees, luxe gift boxes and large-scale ornaments.

Honey B’s Guide to Christmas will be unveiled from mid-November with a series of campaign images and short films. Each revealing a new lingerie collection and another racy secret rule.

Honey Birdette’s Christmas lingerie collections and limited-edition gift range will be available exclusively from Honey Birdette boutiques in Australia, the UK and USA (from late 2018) as well as via their online store.

 

 




Please login with linkedin to comment

Honey Birdette

Latest News

Opinion: Agencies, Be Unique – Stop Using The Word “Unique!”
  • Opinion

Opinion: Agencies, Be Unique – Stop Using The Word “Unique!”

In this opinion piece, Ellie Angell (pictured), TrinityP3’s business director, after seeing presentations, decks and documents from agencies all over the world, explains why agencies need to stop saying they’re unique and start showing it. Unique /juːˈniːk/ adjective Being the only one of its kind; unlike anything else. “This discovery was unique in history” noun […]

Opinion

by B&T Magazine

B&T Magazine
Ex Marketing & Advertising Exec Releases Melanoma Memoir
  • Advertising

Ex Marketing & Advertising Exec Releases Melanoma Memoir

Anne Gately’s powerful memoir Sunburnt A memoir of sun, surf and skin cancer chronicles her inspiring journey from Stage IV melanoma to advocacy for sun safety. Anne Gately, a survivor of skin cancer, the most common cancer diagnosed in Australia, is set to release her touching memoir titled Sunburnt this May, timed with Melanoma and […]

Mamamia Appoint Danni Wright As New Head Of Strategy
  • Advertising

Mamamia Appoint Danni Wright As New Head Of Strategy

Mamamia has appointed Danni Wright (lead image) as Head of Strategy. Wright will lead the strategic product across Mamamia, and Squad, Mamamia’s content marketing agency. Danni will be part of the sales leadership team and also work closely with the content leadership and audience development teams to identify and create new content opportunities. “Mamamia has […]

From The Bureau: Championing Competency & Cross-Industry Collaboration
  • Technology

From The Bureau: Championing Competency & Cross-Industry Collaboration

In this latest column from the IAB and its members, Jonas Jaanimagi, IAB Australia’s tech lead, stresses the need for deep specialisation in the adtech world, rather than “enthusiastic generalists.” We recently ran a strategy day for our IAB Executive Technology Council, a diverse and senior council we established seven years ago to provide leadership […]

Rumble Nabs Renee Park From Cutting Edge
  • Marketing

Rumble Nabs Renee Park From Cutting Edge

Rumble has hired gifted young sound designer Renee Park to work out of their Sydney studio. Park brings fresh energy to the team and expertise in voice recording, direction, and sound design, and is what Rumble founder Tone Aston described as a perfect addition to their award-winning line-up of sound designers. “Renee was a real […]

iD Collective Teams Up With City Of Parramatta To Amp Up NRL Fan Experience
  • Campaigns

iD Collective Teams Up With City Of Parramatta To Amp Up NRL Fan Experience

iD Collective has teamed up with the Paramatta Eels and the city of Paramatta to introduce an exciting activation at CommBank Stadium. This first-of-its-kind activation zone promises to be a game-changer for Eels fans. Led by ID’s expert events team, the zone will feature a range of interactive activities, thrilling games, and exclusive prizes catering […]

Slew Of New Hires At The Company We Keep
  • Advertising

Slew Of New Hires At The Company We Keep

The Company We Keep (The CWK), is expanding its team across APAC with five new hires to support client growth across the region. Lead image: Caroline Fox, Charles Turner & Andrea Rodriguez Joining the ranks of the Sydney team is Andrea Rodriguez coming on board as a producer, Caroline Fox Drinkwater as studio manager and […]

UnDigital Announces Brand Refresh Helping Clients Achieve More Than 600% Sales Increase
  • Advertising

UnDigital Announces Brand Refresh Helping Clients Achieve More Than 600% Sales Increase

Announcing a new brand refresh, UnDigital has updated its suite of service offerings with a renewed focus on uncovering the real problems clients are experiencing to custom-design digital solutions that increase efficiency, improve user experience and drive business success. Lead image:  Andrew & Kristen Cornale. It was through a partnership with OZ Design Furniture to […]

Microsoft Advertising: “We Make The Complicated Simple”
  • Partner Content
  • Technology

Microsoft Advertising: “We Make The Complicated Simple”

Microsoft has a longer heritage in digital advertising than nearly any of its rivals, having joined the then-burgeoning market in the late 90s. Now, nearly 30 years later, the company is better placed than most in the sector to help businesses of any size navigate unprecedented transformation with the introduction of new innovations like generative […]

Partner Content

by B&T Magazine

B&T Magazine
Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]