TubeMogul to be Programmatic Engine for carsales
TubeMogul has announced the company will help drive carsales.com Limited’s move to bring its programmatic function in-house as the auto classified site’s preferred software partner for video advertising in Australia carsales is Australia’s market leading auto classified site.
This year sees the business pivoting to further build its brand position – and TubeMogul will be helping it speed towards its goals.
“We constantly innovate to help all our customers buy, sell and research in the best possible environment,” said Kellie Cordner, chief marketing office of carsales.com Limited. “TubeMogul’s software – and the efficiencies, reach, effectiveness and ease that it provides, allows us to strengthen our branding efforts where our customer base is – online. It is vital that we target the audiences that matter – where they are and when they want to receive messaging, regardless of device or format.
“TubeMogul’s access to premium inventory is what originally interested us in partnering with them, allowing us to tap into new sources. But, it was the simplicity of the interface and ease in which we can optimise any campaign that convinced us to complete the partnership. We’re pleased with the early results.”
“TubeMogul was built for branding,” said Sam Smith, Aus/NZ MD of TubeMogul.
“By using TubeMogul’s single platform to plan, buy, measure and optimise carsales’ video ad buys across devices, the company will ensure better targeting, increased reach and heightened brand lift as it adjusts its marketing activity to be more brand focused. Branding plays a massive role for carsales. TubeMogul looks forward to helping carsales achieve its aggressive market goals.”
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