ViacomCBS is set to merge its Australian sales team as it concludes its advertising partnership with Foxtel Media.
The sales team includes Network 10, the ViacomCBS subscription brands MTV, MTV Dance, MTV Music, Nickelodeon, Nick Jr., and their related digital and event properties.
The new team will be effective mid-April.
The merger of the two sales teams will see the existing advertising representation partnership between Foxtel Media and the ViacomCBS subscription channels end.
General manager and SVP of ViacomCBS Pay Networks Ben Richardson said: “Foxtel Media have been great advocates of the ViacomCBS subscription channels over the past five years and I’d like to thank them for their partnership and commitment over this time.”
Foxtel Media CEO Mark Frain said, “We have enjoyed a successful sales partnership with ViacomCBS over the years and wish them only the very best in their future efforts.”
Network 10, ViacomCBS’ subscription brands and Foxtel Media will work together in the coming
months on a transition plan, and business will continue as usual until mid-April.
The merged Sales team will be led by Rod Prosser (feature image, right) who becomes chief sales officer, Network 10 and
ViacomCBS’ senior director ad sales & brand partnerships Australia & New Zealand Vanessa Winley will report to Rod, joining his leadership team.
ViacomCBS’ executive vice president Australia and New Zealand and 10 CEO Paul Anderson (feature image, left) said: “Today’s announcement is a great step in realising the benefits of merging the ViacomCBS businesses in Australia and New Zealand.
“By aligning the sales strategy across our free-to-air and subscription TV brands, we are in the best
possible position to monetise the power of our great assets.”
Prosser said: “The ViacomCBS subscription brands including MTV, Nickelodeon and Nick Jr., have
incredibly strong, young and loyal audiences. When you combine these brands with the strengths of Network 10’s brands and platforms, the collective offering will engage every age and every stage under 50.
“Together, we have brands, shows and events that share a sense of irreverence, a passion to immerse, inspire and engage through moments that define popular culture.”