Twitter will now attach a special label to any Tweets made by major political figures that breach the site’s rules rather than deleting them.
The social media platform has previously faced criticism for not removing controversial Tweets from the likes of US President Donald Trump that arguably violate the site’s rules and policies.
But the site has decided to factor in the newsworthiness of such posts as part of the latest change.
“There are certain cases where it may be in the public’s interest to have access to certain Tweets, even if they would otherwise be in violation of our rules,” said Twitter in a statement.
“On the rare occasions when this happens, we’ll place a notice – a screen you have to click or tap through before you see the Tweet – to provide additional context and clarity.”
The message hiding the Tweets will read: “The Twitter Rules about abusive behaviour apply to this Tweet. However, Twitter has determined that it may be in the public’s interest for the Tweet to remain available”.
The new rules only apply to accounts that are verified, have over 100,000 followers and represent a government official.
Such Tweets will not be recommended to users through any of Twitter’s algorithms.
Twitter has not said whether it will be company CEO Jack Dorsey who makes the ultimate decision on whether certain Tweets require flagging, but said the Legal, Policy and Trust & Safety team will be responsible.
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
It's your Women In Media picture gallery! The perfect way to have a bludge while pretending to do actual work.
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]