The Second Hand Economy Grew By A Staggering $10 Billion In The Last Year
Aussies can potentially cash in on an extra $5,000 thanks to the…
B&T Awards: What The Hell Is The Research Agency Of The Year Award?
A category in the B&T Awards is creating all sorts of confusion…
The Factors That Influence Marketing And IT Decision Makers: Hotwire Research
New global Hotwire research highlights what influences marketing and IT decision makers
Brands Investing In Customer Experience Management Will See 11% Increase In Revenue
The global research study focused on businesses’ customer experience strategy, its adoption,…
Pedigree Launches Beautiful Campaign That Shows Close Connection Between Dog And Owner
Postmen may disagree, but this TVC says life's better with a feathered…
Ipsos Announces New Head Of Business Consulting And Investment
Leading global market research company Ipsos Australia today announced the appointment of…
Television Still Riding The Wave As Best Place For Brands To Advertise
TV still tops as our preferred entertainment medium of choice. But how…
Women Buy 50% Of Products Marketed To Men, But 91% Feel Advertisers Don’t Understand Them
Do you love surveys & statistics on gender imbalance & the likes?…
Move Aside Subliminal BP Cigarettes, Kids Are Now Being Enticed By Lolly-Flavoured E-Cigs
Not even Bertie Bott's Every Flavour Beans offered 8000 flavours, so imagine…
Australians Prefer Radio For Starting Conversations
Radio starts conversations claims research & you only need to see how…
Research Finds Service Providers Still Can’t Work Out How To Please Customers
We only go to the shops to be ignored and insulted by…
Nearly Half Of Community Managers Earn Less Than Minimum Wage: Survey
Think you're overeducated, overworked and underpaid? Well, let this survey bring you…
Government’s Anti-Ice Campaign Is Actually Working
The Government's anti-ice ice baby advertising campaign is actually working according to…
Marketers Know They Need To Change, They Just Aren’t Changing: Marketo
Marketers recognise they need to change their approach in response to consumer…
What The Industry Needs To Do To Revolutionise Research
Research doesn't have to be this big daunting and expensive task, Strategic…
Have A Rubbish Digital Experience And Customers Will Nick Off, Says SAP
If you love surveys that probe 1000s of people to discover the…
Attracting And Retaining Customers Is The Biggest Challenge For Aussie Retailers
NetSuite and Australian Retailers Association Joint Study Reveals the Proliferation of Retail…
Tablets Trump Smartphones In Watching Video Ad To The End, Says TubeMogul
TubeMogul unveils research on the Australian programmatic mobile market
DMPs Are The Key For Programmatic Advertising’s Future, Says New Research
Data management platforms (DMPs) are playing an increasingly important role in supporting…
Digital Will Steamroll Offline Spend For Marketers, Says New Research
A study shows 96% of marketers agreed tech is critical for marketing…
Mobile Ads Might Get More Clicks But Desktop Interaction Five-Times Higher: Sizmek
If you want people to engage with your ad they're far more…
Colmar Brunton Releases Study On Media Spend ROI
Leading market research and insights company Colmar Brunton has released a landmark…
GfK AudienScope Research Says Radio Is Killing It
We love a bit of "Alan" on the wireless each morning, so…
Brands That Have Prioritised Mobile Apps Have Reaped The Benefits
New data shows that retail Apps outperform desktop sites, while Cross Device…
Brands Should Just Do One Thing, And Just Do It Well
Does your brand send out stacks of messages? Well, you're just confusing…
Aussie Businesses Held Back By Fear Of Failure And Lack Of Resources And Talent
Does your CMO hide under the desk in fear? Are your staff…
A Third Of Aussie Phone Users Buy Retail Goods On Their Devices
Research shows a third of Aussies smartphone users likely to buy retail…
Brands Should Run Before They Walk: Teradata GM
Technology should be like the all-you-can-eat buffet at the RSL - dive…
Most Aussies Prefer Free Ad-Sponsored Content Rather Than Paying For It: IAB
A comprehensive new IAB study conducted across 24 countries has revealed that…
Aussie Companies React Too Slowly To Consumer Demands, Says New Report
Do your customers hate your guts? It's because they're so digital savvy…
These Are The Underlying Trends For Click-To-Install Advertising
Apps are now clearly the smartphone experience of choice for consumers, and…
Skype Most Popular Messaging Platform For Media People, Beats Out Facebook & WhatsApp
Skype and Dropbox voted as Australia’s top digital tools to work and…
Skill Shortages And Budget Constraints Are Holding Back Business Transformation
New Adobe study finds Australian marketers are still not measuring the business…
Woolies, Coles, Google & Vegemite Make It To Havas’ Most Meaningful Brands List
Strangely, ISIS, the Concordia cruise ship and SBS's tweets fail to make…
Don’t Blame Social Media For Marketing’s Massive Upheaval
A new study confirms that a marketer's job has never been more…
Far From The Last Rites, TV’s Alive And Kicking: David Webb
The death of TV has been greatly exaggerated and you need look…
Have Aussie Telcos Overlooked A Massive Phone Market?
Roy Morgan says telcos are missing an opportunity with phone users who…
Cinema Creates Happy Thoughts About Brands, Says Val Morgan Research
The Power of Cinema Research study proves that cinema lifts positive brand…
CMOs Admit To Struggling To Deliver Consistent Customer Experiences
A bazillion customer touch points are being blamed for Aussie marketers struggling…
Loyalty Programs Haven’t Adapted To The Digital Age
A new study has found customers are increasingly disloyal to loyalty programs…