B&T Awards: What The Hell Is The Research Agency Of The Year Award?

B&T Awards: What The Hell Is The Research Agency Of The Year Award?
B&T Magazine
By B&T Magazine



B&T Awards are back with a bang, bringing the industry’s best awards night to the Sydney Town Hall on November 18. The entries have already started rolling in, and the tickets will soon be flying out the door, but before we can get ahead of ourselves, we need to clear a few things up.

This year, we’ve listened to all of your feedback and created a few new categories. In the Agency of the Year section, we’re bringing you the Branding & Design Agency of the Year, Direct Response / Performance Agency of the Year, Production Company of the Year and Research Agency of the Year.

In the second round of Other Categories, we’ve also added an award for Best Use of Mobile to the bill.

So first off in the rundown of new categories, let’s talk research.

The Research Agency of the Year Award is open to any agency in Australia or New Zealand. Both stand-alone agencies and departments of larger agencies or organisations are eligible to enter.

Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

You are eligible for the Research Agency category if you:

  • Monitor the success of a client’s marketing activities and identify ways to improve performance.
  • Have worked across areas such as shopper marketing, product testing, concept testing, customer segmentation, customer experience, brand strategy or the changing attitudes, behaviours and cultural trends across Australia.
  • Assess market potential and interpret market trends, test advertising and study audience responses to various media.
  • Bring clients better understandings of consumers through qualitative or quantitative research, trends implications or social media influences.

Here’s looking at you: Hall & Partners Open Mind; Quantum Market Research; C_Space; The Leading Edge; Jigsaw; Chime Insight and Engagement; Quantium; Ipsos Australia; colmar brunton; Roy Morgan Research + many more…

To enter click here, and more info check out the website and criteria. Stay tuned for more breakdowns of the new award categories tomorrow.

 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]