Skype Most Popular Messaging Platform For Media People, Beats Out Facebook & WhatsApp

Skype Most Popular Messaging Platform For Media People, Beats Out Facebook & WhatsApp

Media and marketing professionals appear to be the biggest users of online communication tools, according to new research from global workplace provider, Regus.

The survey, which polled 1,194 business decision makers and professionals in Australia, found that as a nation, Dropbox was the most commonly used online file-sharing service (69 per cent), boosted to the top of the chart by the 83 per cent of Aussie creatives who voted this as their favourite tool.

In fact, those working in the media and marketing industry came out as the leading users for nine of Australia’s Top 10 preferred file-sharing services, with figures well above the national averages for all of the tools in the list. The only exception was Microsoft remote desktop that appeared to be favoured more by ICT professionals.

The research also found the industry’s most popular VoIP Messaging application was Skype, used by an average of 74 per cent of respondents over the previous month. Facebook Messenger (72 per cent) and WhatsApp (43 per cent) followed in second and third place, respectively.

The full list of popular apps included:

Top messaging tools for Australian professionals
 Media & MarketingAustralian AverageGlobal Average
Facebook Messenger72%54%48%


Top cloud software tools for Australian professionals
 Media & MarketingAustralian AverageGlobal Average
Google Drive69%45%43%
Google Hangouts35%19%22%
Apple remote desktop16%6%8%
Chrome remote desktop14%10%12%
Microsoft remote desktop14%20%19%
LogMeIn Ignition7%6%5%


Other national key findings that revealed the reach and influence of online tools in the workplace included:

  • Females appeared to be more favourable to Facebook Messenger than males (63 per cent and 49 per cent, respectively);
  • Males preferred the use of Whatsapp to their female counterparts (40 per cent and 33 per cent, respectively);
  • Australians were the number one global users of Snapchat, coming in above all other nations;
  • Australia and India appeared to be the only significant users of Viber (30 per cent and 26 per cent, respectively), coming in largely ahead of the global average of 13 per cent;
  • Just 5 per cent of those questioned from Australia’s media and marketing sector said they had not used an instant messaging tool in the past month.

CEO of Regus Australia and New Zealand, Paul Migliorini, said: “With more businesses offering staff the opportunity to work remotely at least occasionally, online tools are helping to overcome some of the hurdles traditionally associated with working from outside the office. Cloud-based technology is bridging the gap whereby workers no longer feel out of touch with colleagues and unable to access documents on the company server.

“The industry-level data breakdown was really interesting to see, with professionals in the media and marketing sector clearly ahead in the use of these technologies. It appears that Aussie creatives are heading more so into the digital realm than those in other industries, including ICT,” he said.

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