Mutinex’s Hendren Requests Have ‘Gone Crazy’ As Marketers Seek Performance & Budget Optimisation Intel
AI chatbots are all the rage and we're happy to confirm this…
Mutinex Poaches 3 Senior Data & Digital Experts From Nielsen, Kantar & PHD
Looking at our photoshopping efforts, B&T could do with a digital expert…
Mutinex: How Long Can Brands Fish From An Empty Pond?
Mutinex's Sophie Murphy asks how long can brands fish from an empty…
‘We’re Solving Pain Points That Have Existed For Years’ – Mutinex Targets US Expansion With An Eye On Asia After Fresh Backing From VCs
Mutinex's John Sintras & Danny Bass reveal grand expansion plans. Not to…
Mutinex Co-Founder Matt Farrugia Steps Away From Day-To-Day Operations For New APAC Leadership Role
Mutinex's Matt Farrugia to step away from the day-to-day ops. Says it…
Mutinex ROI Index Report Warns Marketers Should Rebalance Marketing Mix Now
Paid search and affiliates set to join print & TV as no-gos…
Sir Martin Sorrell: Creatives Are Obsessed With Money, Hypocritical
Adland guru, sage & maharishi, Sir Martin, snuck into the country &…
UM Australia & Mutinex Announce Real-Time Data Integration For Marketing Effectiveness
UM & Mutinex have unveiled this new whizz bangery, plus Optus as…
BAM! Mutinex Launches Norse God ‘Hendren’ & It Will ‘Blow Up MMM’ As We Know It
This interface allows marketers to ask questions & get real-time insights. May…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
Do You Know Your Python From Your CSS? It’s The Best Of The Best Developers!
Think your firm's tech team only good for printer fixes & converting…
Mutinex Hires First CFO And Customer Lead As Growth Spurt Continues
Mutinex continues aggressive hiring spree. Not that candidates were subject to baying…
‘Take Back Your Seat At The Table’ – Mutinex Launches Marketers & Money Conference With Star Studded Lineup
Are you a marketer banished from the C-suite? Here's a way back…
Mat Baxter: ‘Large Upfront Media Deals Need To Be Dumped Or The Industry Is In Peril’
Things got serious in Cairns as Baxter tackled upfront media deals. It…
‘Let’s Break Ingrained Industry Muscle Memory & Help Marketers Keep Their Job’ – Mat Baxter On Why He Joined Mutinex
The adland sage has joined marketing platform Mutinex which, admittedly, sounds like…
Mutinex’s Henry Innis: “I’m Imperfect As A Leader”
Mutinex is being touted as one of the hottest start-ups in the…
Mutinex Launches DataOS Improving Data Warehousing & Quality For MMM Marketers
Work in marketing? Does your data warehousing resemble a teenager's bedroom? Here's…
John Sintras: “You Have An Obligation Not To Be Lazy”
B&T sits down for a lengthy but very instructive chat with adland…
Martech Startup Mutinex Announces $5 Million Seed Extension Round
Melbourne-based martech startup Mutinex has announced a $5 million seed extension funding…