Mutinex has promoted Rupert Pay to senior business director and head of commercial partnerships, following his immediate commercial impact since joining the business earlier this year.
The move reinforces the company’s commitment to advancing independent measurement standards in partnership with media platforms and publishers.
In his expanded remit, Pay will build on the success of Mutinex’s existing commercial partnerships program with major publishers and out-of-home players including News Corp Australia and others to be announced at Marketers & Money on November 25. Mutinex’s partnerships program focuses on enhancing data standards, integration and portability for MMM customers.
The partnerships program will drive commercial outcomes for brands by ensuring measurement is independent, granular and verified with major publishers.
“Since joining Mutinex, Ru has made an immediate impact, driving commercial outcomes and building strong connections across the media ecosystem,” said Henry Innis, global CEO and co-founder of Mutinex.
“Ru’s leadership is accelerating our mission to make independent measurement a core part of how the industry operates. When publishers and advertisers can align around trusted, objective frameworks everyone wins.”
The partnerships function will sit at the intersection of Mutinex’s Marketing Effectiveness Platform and its growing ecosystem of collaborators. Pay said the expanded role represents a natural evolution as Mutinex scales its relationships across the media and marketing landscape.
“Media owners play a critical role in helping marketers understand what works,” said Pay. “By creating more transparent connections between platforms, publishers, and independent modelling tools, we can raise the bar for how marketing performance is measured and trusted.”
Pay’s addition follows news that marketing lead Claire Bertolus is leaving the business, having paid a formative role in helping grow its profile.
Mutinex has partnered with Nine at the 2025 upfronts, which has been continued into 2026 on the heels of feted customer results. The program will strengthen collaboration between media owners and advertisers by building transparent, third-party measurement frameworks, reducing reliance on self-assessment and providing confidence in how marketing effectiveness is independently quantified.
