VaynerMedia has appointed WPP Media exec Mark Turner as its new head of media for Asia Pacific.
In his new role, Turner will be responsible for managing and scaling the agency’s media practice across the region, overseeing high-level operations management, media executional excellence, and client partnerships.
Working cohesively with cross-departmental teams spanning creative, strategy and analytics, Turner will spearhead insights-driven, omnichannel media strategies across both large-scale biddable digital platforms and offline media to drive tangible business outcomes for VaynerMedia’s brand partners.
Based in Singapore and reporting to VaynerMedia APAC’s MD, Tim Lindley, Turner brings with him a decade of media agency experience and a proven track record of executing sophisticated, large-scale performance programs across the APAC and EMEA regions.
“Mark’s deep expertise and his strategic approach make him a powerful addition to our leadership team,” said Lindley.
“Modern media needs a different type of leadership. I’m excited for Mark to drive innovation, deepen integration with creative and commerce, and scale our rapidly growing media teams across the Asia Pacific region. Mark brings impressive experience across both emerging and established media practices, with a real eye on where business impact is created. He’s perfectly positioned to scale our Social at the Centre, Integrated Marketing in a way that delivers real impact.”
Prior to joining VaynerMedia, Turner was the VP of affiliate and partnerships, APMEA at WPP Media, a position he held for over two years. His extensive career across Singapore and London includes three years as MD of Neo Media World Singapore, an autonomous full-scale digital media agency under GroupM, where he served clients in markets across Asia. He was concurrently the head of affiliate, APAC for Neo Media World.
Turner initially moved to Singapore to open the APAC business at Tradedoubler, where he held positions as the business development and client services director, APAC.
Across Turner’s career, he has worked with clients such as Disney+, Microsoft, Apple, Emirates, Malaysian Airlines, Expedia, Adyen, Essilor, Purina, The Body Shop, Adidas, Uber and Nespresso.
“What attracted me to VaynerMedia wasn’t simply the opportunity to lead Media across APAC, but the way the business thinks. At a time when our industry is evolving faster than ever, VaynerMedia isn’t constrained by what has worked in the past. It’s constantly looking at where attention is today, where it’s moving next, and how brands can adapt to create meaningful growth,” said Turner.
“Throughout my career, I’ve believed that our industry often makes things more complicated than they need to be. We hide behind jargon, acronyms and complexity, when our real job is to make change easier to understand and easier to act on. Whether it’s helping clients navigate emerging channels, embracing AI, or bringing together creative and media in new ways, success comes from breaking challenges down to their simplest form and focusing on what really matters.”
“VaynerMedia is an agency with the curiosity, agility and entrepreneurial mindset to help brands win attention in a rapidly changing world, and I’m looking forward to working alongside a team that is constantly challenging itself to stay ahead of what’s next.”
Turner’s appointment is effective immediately, bolstering VaynerMedia APAC’s fully integrated creative, media, and consulting offerings.
