Mutinex’s invite-only marketing effectiveness summit returns in November with a sharper focus on growth, accountability and transparency—plus a new product reveal from CEO Henry Innis.
Marketers & Money will be back on 25 November in Sydney, bringing together select senior marketers and analytics experts for a one-day program built to help marketers speak the commercial language of the C-suite.
This year’s headliners: Mark Ritson, Founder of MiniMBA, Brian Phan, chief growth officer at Asahi Beverages. They will deliver keynote sessions alongside Mutinex co-founder and CEO, Henry Innis, who will unveil Mutinex’s latest product release on stage.
A star-studded list of panels to be announced in the coming weeks will take on some of the industry’s thorniest challenges in times of economic uncertainty. “We’re here to get Marketers energised about the opportunities of the next two years. Marketing Effectiveness is coming to the fore and getting the recognition it deserves. Marketers & Money is about bringing that community together, and building it up — and we want to ensure every marketer is able to access the effectiveness revolution,” said Innis.
Innis says the event is designed for marketers who want “real answers to the commercial questions they face every day. Marketers & Money is built for growth conversations — about budgets, media, and proving marketing’s impact in language the board understands,” Innis said.
Mutinex will also be releasing highly anticipated GrowthOS updates to the market, alongside model benchmark across Open Source models and Mutinex, using the Open Source Evaluation framework.
Head of product Peter Photinos said: “We’re using this event to showcase our investment in robust model evaluation, moving beyond the ‘statistical witch doctor’ approach of MMMs. We’re excited to ensure that models are being robustly tested and evaluated, and to showcase model evaluations similar to the way credit, language and other models are evaluated objectively and at scale. We look forward to releasing some revealing benchmarks at the conference.”
The invitation-only event is free for senior marketing leaders who make the cut.
