Spotify has announced it will be launching new ad technology to help advertisers track the performance of their ads among podcast listeners.
The new tech dubbed Streaming Ad Insertion (SAI) will provide advertisers with data like how many times Spotify podcast users heard an ad, what its reach was, as well as the age and the gender of the program’s listeners.
Launched at the global consumer and electronics show (CES) in Las Vegas this week, head of podcast operations at Spotify Matt Lieber said the streaming services hopes SAI will boost the ad market for podcasts.
“Let’s bring advertising up to par, get more advertisers spending in the space, get more dollars into the industry, which is only going to fuel more creation and more quality,” said Lieber.
The podcast industry has exploded in recent times; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to reports from the Interactive Advertising Bureau (IAB) and PwC.
And, Spotify has been investing heavily in the podcast space, buying several podcast-related companies in 2019 year.
The streaming service said podcast listening increased 39 per cent from the second to third quarter last year.
It is unclear when the SAI service will be available to use.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]