Peters ice-cream has appointed independent brand communications agency Magnum & Co to work across some of its portfolio.
The agency led Peters’ first foray into influencer marketing back in April, with an Instagram-led campaign supporting the launch of the iconic new Cadbury Cherry Ripe stick.
Magnum will continue to work with Peters to build brand loyalty and provide support on new product launches and campaigns throughout the year. The agency’s remit includes integrated campaigns touching public relations, influencer marketing, content production and social media support.
Head of marketing at Peters, Andrea Hamori said, “We appointed the team at Magnum & Co because of their unique approach to brand communications and understanding of how to create ideas that influence culture. This, in addition to their proven track record with consumer brands, made the partnership a no-brainer. We are looking forward to creating some standout work together.”
Managing Partner of Magnum & Co, Katie Barclay, added: “Lockdown this year has been bleak for many consumer categories but thankfully the extra “at‐home” time brought with it an appetite for a little self-indulgence. We’re very happy to be partnering with a business like Peters, home to a raft of household favourites, to help support their many iconic and well‐loved brands.”
Magnum & Co is an award-winning brand communications agency, providing services for brands such as L’Oreal, Converse, GoDaddy, Australian Blueberries and Queensland Strawberries.
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