Peters Appoints Comms Agency Magnum & Co To Portfolio

Peters Appoints Comms Agency Magnum & Co To Portfolio

Peters ice-cream has appointed independent brand communications agency Magnum & Co to work across some of its portfolio.

The agency led Peters’ first foray into influencer marketing back in April, with an Instagram-led campaign supporting the launch of the iconic new Cadbury Cherry Ripe stick.

Magnum will continue to work with Peters to build brand loyalty and provide support on new product launches and campaigns throughout the year. The agency’s remit includes integrated campaigns touching public relations, influencer marketing, content production and social media support.

Head of marketing at Peters, Andrea Hamori said, “We appointed the team at Magnum & Co because of their unique approach to brand communications and understanding of how to create ideas that influence culture. This, in addition to their proven track record with consumer brands, made the partnership a no-brainer. We are looking forward to creating some standout work together.”

Managing Partner of Magnum & Co, Katie Barclay, added: “Lockdown this year has been bleak for many consumer categories but thankfully the extra “at‐home” time brought with it an appetite for a little self-indulgence. We’re very happy to be partnering with a business like Peters, home to a raft of household favourites, to help support their many iconic and well‐loved brands.”

Magnum & Co is an award-winning brand communications agency, providing services for brands such as L’Oreal, Converse, GoDaddy, Australian Blueberries and Queensland Strawberries.




Please login with linkedin to comment

magnum & co Peters

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.