Following a competitive pitch, opr has been appointed by DocuSign to manage its communication and content business across Australia and New Zealand.
opr has been appointed to re-position the DocuSign brand, as the company evolves to cover the whole of the agreement process. DocuSign offers solutions to help companies from the preparation of agreements to eSignature, through to contract lifecycle management and payment.
opr’s CEO, Richard Brett, said consulting brands to successfully transform their business was at the core of opr’s proposition, and the team were excited for such an exciting challenge.
“DocuSign was looking for a comms and content partner to drive business outcomes though the art of creative storytelling. That not only meant inventive, interesting thought leadership campaigns that work in earned media, but integrated strategy and content so the ideas help DocuSign drive real sales results.”
“This is where opr and our people are at their best. Working closely in partnership with DocuSign, we’re confident we can increase awareness and understanding of DocuSign as the leading Agreement Cloud Company.”
Andrea Dixon, DocuSign Marketing Director, APAC, said: “We’re delighted to be partnering with opr and excited about the anticipated success of opr’s campaign. The agency demonstrated a clear understanding and commitment to our business objectives and our goal to increase brand awareness and evolve our offering during a time of business transformation.”
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