NARS Cosmetics Cops Huge Customer Backlash Over China Expansion

NARS Cosmetics Cops Huge Customer Backlash Over China Expansion
SHARE
THIS



Customers from all over the globe have threatened to boycott NARS after the cosmetics brand announced it will start testing its products on animals in order to break into the Chinese market.

NARS broke the news to customers via an Instagram post this week, in which it said that while it backs the global elimination of animal testing for products, and “firmly” believes that product and ingredient safety can be proven by non-animal methods, it must comply with China’s laws.

“We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region,” the post said.

“NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods.”

We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law.  NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV

A post shared by @narsissist on

Customers were quick to slam the cosmetics company over its decision, with many threatening to never buy its products again.

“Profit over compassion… money over morals. Never buying your products,” one Instagrammer commented.

“If you were really behind an organization that is trying to end animal testing around the world, you wouldn’t sell your product in China. I’ll be spending my money elsewhere,” another wrote.

Here’s a selection of other customer comments:

“You’re disgusting greedy company! #boycottnars.”

“This is beyond disappointing. I’m never supporting your brand and chucking out all the products I already have by you. This is beyond shameful. Profits over peace, right? F*$k you NARS.”

“Best of luck in the Chinese market [sic] I’m sure you will make $$$$ but you have lost the respect from so many around the world. Sell outs! #greed #stopanimalcruelty #boycottnars,” wrote another.”

“Disappointed. I will NOT purchase now. There are other brands.”

 

Please login with linkedin to comment

Advertising Standards Bureau NARS NARS Cosmetics

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine