Digital industry body AIMIA is officially closing its doors as the digital landscape continues to seep into everything.
The industry is moving at a phenomenal pace, which has led AIMIA’s president Tim O’Neill to concede the current agency-centric scope is no longer commercially sustainable over the long term.
“Since that time, the impact of AIMIA has been widespread. From the creation of our education programmes, the AIMIA Awards, IAB Australia, and the annual Salary Survey, we have a longstanding history of supporting the growth of the digital industry. Many of our Members and Hall of Famers have found major commercial success locally and globally, and policy makers have adopted numerous recommendations championed for by AIMIA.”
As a not for profit, member funded organisation, AIMIA’s National Committee explored the opportunity to significantly expand the scope and relevance of AIMIA in line with the digital industry today. Specifically, over the past six months AIMIA has had advanced discussions to merge with a strategically complementary industry organisation.
The merger was supported by Government and would have created a joint body with significantly wider industry appeal and resources. While those discussions were positive, they have recently concluded unsuccessfully. Given AIMIA’s thin capitalization base and the recent conclusion of merger talks, the National Committee appointed Ferrier Hodgson to review AIMIA’s operations and prepare the organisation ahead of the Members Vote to decide its future.
AIMIA’s four staff are expected to be paid their entitlements in full.
The body was founded in 1992.