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Reading: General Motors Reprises Austin Powers’ Dr Evil For 2022 Super Bowl
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B&T > Campaigns > General Motors Reprises Austin Powers’ Dr Evil For 2022 Super Bowl
Campaigns

General Motors Reprises Austin Powers’ Dr Evil For 2022 Super Bowl

Staff Writers
Published on: 8th February 2022 at 9:20 AM
Staff Writers
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Humour and nostalgia appear to be the themes of this year’s Super Bowl ads and look no further than General Motors’ trailer for its spot that dropped overnight.

Nineties’ icon Austin Powers is back. Well, more to the point, the villain of the show, Dr Evil, returns to spruik the carmaker’s electric credentials.

Actor Mike Meyers is reprising the role, while Dr Evil’s sidekick, ‘Middle Number Two’ (played by Rob Lowe), looks to be in on the joke, too.

The ad’s the work of McCann and, so far, only a 24-second trailer has dropped that’s giving very little away.

General Motors will be joining Kia, Nissan and BMW who are all selling their electric credentials this Super Bowl (game starts 10am Monday Australian time.) BMW’s trailer starring none other than Arnold Schwarzenegger dropped last week. Relive the fun of that HERE.

Get all nostalgic with the new Dr Evil trailer below:

https://www.youtube.com/watch?v=Y75CPXS9fXw

 

 

 

 

 

 

 

 

 

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TAGGED: Austin Powers, Dr Evil, General Motors, Super Bowl
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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