Although Facebook – and social media generally – has copped its share of criticism in recent times, the company’s latest campaign reminds us of everything that is good about social media.

‘Facebook Groups: Mama Claus’ ad is the Christmas iteration of the social media platform’s wider More Together campaign.

Coming in 90, 60 and 30-second formats, the Christmas-themed ad comes with the message “Christmas isn’t a one-man job. Luckily, Santa has elves everywhere”.

In this case, Santa’s elves come in the shape of the Military Mama Network, who band together to bring Christmas to life for a family missing its mother this holiday season.

It’s a heartwarming update to the More Together campaign, which was masterminded by the company’s high-profile CMO Antonio Lucio earlier this year.

Lucio has said the campaign aims to rebuild “trust and value” in Facebook as a platform by highlighting its Groups feature.

The campaign has been created by Wieden+Kennedy.