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Reading: Facebook Reminds Us Of Everything That Is Good About Social Media In New Christmas Campaign
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B&T > Media > Facebook Reminds Us Of Everything That Is Good About Social Media In New Christmas Campaign
Media

Facebook Reminds Us Of Everything That Is Good About Social Media In New Christmas Campaign

Staff Writers
Published on: 14th November 2019 at 11:12 AM
Staff Writers
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Although Facebook – and social media generally – has copped its share of criticism in recent times, the company’s latest campaign reminds us of everything that is good about social media.

‘Facebook Groups: Mama Claus’ ad is the Christmas iteration of the social media platform’s wider More Together campaign.

Coming in 90, 60 and 30-second formats, the Christmas-themed ad comes with the message “Christmas isn’t a one-man job. Luckily, Santa has elves everywhere”.

In this case, Santa’s elves come in the shape of the Military Mama Network, who band together to bring Christmas to life for a family missing its mother this holiday season.

It’s a heartwarming update to the More Together campaign, which was masterminded by the company’s high-profile CMO Antonio Lucio earlier this year.

Lucio has said the campaign aims to rebuild “trust and value” in Facebook as a platform by highlighting its Groups feature.

The campaign has been created by Wieden+Kennedy.

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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