Coca-Cola has released limited edition USA-themed packaging of red, white and blue products to celebrate its 75-year partnership with the United Service Organizations USO. The cans feature the words “I’m proud to be an American.”
The cans and packs will be in stores through July 4th (US Independence Day). Coke’s partnership with the USO was launched over the weekend at NASCAR’s Coca-Cola 600 race.
The USO is a nonprofit organisation that provides programs, services and live entertainment to United States soldiers and their families. According to the USO website, “the Coca-Cola Company celebrates the USO’s 75 years of commitment to strengthening America’s military service members. Join us in sending one MILLION messages of support to our service members and their families”. The USO logo is featured prominently on the can.
In a Coca-Cola press release, Erika von Heiland Strader, director, community marketing, Coca-Cola North America said: “Since the organization’s very beginning in 1941, the USO has been near and dear to us. Our relationship is now part of our heritage, our DNA. The patriotic graphics on special 16 oz. cans and multiple club packs are a small way of saying thanks to the USO for all they do. On behalf of all our Coca-Cola associates, we congratulate the USO on 75 years of connecting service members to their family, home and country!”
Travis Burgin, USO’s director of marketing and advertising, added: “It’s our way of celebrating our partnership with Coca-Cola and helping everyone show their support for our service members.”
American-themed packaging is on the rise this year, perhaps motivated by the fact that 2016 is an Olympic and an US election year. As reported in B&T, Anheuser-Busch replaced the usual ‘Budweiser’ logo on its Budweiser beer cans and bottles to an ‘America’ logo instead.
Budweiser vice president Ricardo Marques said it’s the season of America, making it the ideal time to salute the nation. “We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games”.
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]