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Reading: Cheap Puns & Cheap Production The Star Of Betoota’s Ad For TransferWise
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B&T > Campaigns > Cheap Puns & Cheap Production The Star Of Betoota’s Ad For TransferWise
Campaigns

Cheap Puns & Cheap Production The Star Of Betoota’s Ad For TransferWise

Staff Writers
Published on: 20th March 2018 at 12:27 PM
Staff Writers
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TransferWise, the Sir Richard Branson-backed international money transfer service, has launched a new campaign starring the boys from satirical site The Betoota Advocate.

The campaign is based on research that found Australians spent $3.9 billion on foreign currency, of which more than $3.1 billion was hidden in fees and markups charged by banks and other currency brokers.

Given the $3.1 billion loss equates to $513 per household every year, TransferWise is asking Australians to share stories about the time they felt ripped off by their bank for a chance to win four cash prizes worth $513 each through the new campaign, “Win it Back”.

The Betoota Advocate editors Clancy Overell and Errol Parker have also thrown their support behind the campaign, starring in a video that chronicles their journey when opening The Betoota Advocate European Bureau. Warning the ad does include unsavoury language.

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TAGGED: Ad campaigns, The Betoota Advocate
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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