TransferWise, the Sir Richard Branson-backed international money transfer service, has launched a new campaign starring the boys from satirical site The Betoota Advocate.
The campaign is based on research that found Australians spent $3.9 billion on foreign currency, of which more than $3.1 billion was hidden in fees and markups charged by banks and other currency brokers.
Given the $3.1 billion loss equates to $513 per household every year, TransferWise is asking Australians to share stories about the time they felt ripped off by their bank for a chance to win four cash prizes worth $513 each through the new campaign, “Win it Back”.
The Betoota Advocate editors Clancy Overell and Errol Parker have also thrown their support behind the campaign, starring in a video that chronicles their journey when opening The Betoota Advocate European Bureau. Warning the ad does include unsavoury language.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]