Media Buyers: Gen AI-Powered Creative, Podcasts Are A Boon For Audio, But ‘Hard Questions’ About Budget Remain
As long as they keep Kyle Sandilands recordings out of the data sets, B&T's very much in favour of AI audio.
As long as they keep Kyle Sandilands recordings out of the data sets, B&T's very much in favour of AI audio.
To be clear, B&T not judging agency's actual sporting prowess. The UnLtd cricket match shows that's a fool's errand.
B&T's handing out gold, silver & bronze to October's best performing agencies. Next month it'll be frankincense & myrrh.
It's gold, silver & bronze for September's best agencies! And if there were actual medals, they'd be a Lindt chocolate.
Are you loving B&T's Best Of The Best series? Or would you prefer to see more focus on mediocrity & work shirking?
It's all the action from Cairns. Yes, someone's been attacked by a croc. Yes, all conference attendees accounted for.
Despite the silly lead image, this is a serious story about a serious topic.
Twitter's new creator revenue-sharing model set to join Elon's rockets for not really ever getting off the ground.
Not only is Elon's problems at Twitter not going away, it feels like the colonisation of Mars has also taken a backseat.
Has Netflix bitten off more than it can chew with its ad product? Industry heads certainly think so.