AFFINITY And AJF Shortlisted In UK Effectiveness Awards

AFFINITY And AJF Shortlisted In UK Effectiveness Awards

AFFINITY and AJF Partnership and Initiative are the only two Australian agencies to be shortlisted in the prestigious IPA Effectiveness Awards, announced overnight.

The UK-based IPA is widely recognised as the most influential professional body for those working in advertising and marketing communications. All 39 campaigns shortlisted at the 2016 Effectiveness Awards automatically receive a prize, with the specific category announced at a gala ceremony.

AFFINITY was shortlisted for its work on Narellan Pools, an innovative data-driven campaign that delivered incremental sales ROI of $54 for every dollar spent, while AJF Partnership and Initiative scored the shortlisting for its work with Officeworks.

Guinness, Snickers, Direct Line and The Economist are among the 39 exemplary cases shortlisted in the 2016 IPA Effectiveness Awards, with the winners will be celebrated at a black-tie gala ceremony at the Hilton Bankside on Wednesday 2 November.

Chairman of Judges Dame Dianne Thompson, Former CEO, Camelot, said, “The 39 shortlisted campaigns provide absolute proof that marketing improves a business’s bottom-line. For anyone looking at how creative ideas can be turned into commercial success, look no further than these exemplary cases. Congratulations to all those who have made it onto this prestigious list.”

Convenor of Judges Bridget Angear, joint chief strategy officer, AMV BBDO, added, “This year, as always, the judges were incredibly impressed with the stellar line-up of cases. The shortlisted entries showcase a diverse and fascinating range of learning and the standard of entries is a testament to the ever higher standards the industry sets for itself.”

The shortlisted entries are:

  • Adoption, Department for Education by Kindred
  • Art Fund, Art Fund by 101
  • Coors Light, Molson Coors by ZenithOptimedia and VCCP
  • Costa, Whitbread by Karmarama
  • Direct Line by Direct Line Group
  • Dove, Unilever by Ogilvy
  • Eurotunnel Le Shuttle by OMD UK
  • first direct by J. Walter Thompson and Mindshare
  • Guinness, Diageo by AMV BBDO
  • John Lewis by adam&eveDDB and Manning Gottlieb OMD
  • John Lewis Insurance by adam&eveDDB and Manning Gottlieb OMD
  • Kenco, JDE International by J. Walter Thompson
  • Lidl UK by TBWA\London
  • L’Oreal Paris Age Perfect, L’Oreal Paris by McCann London
  • Macmillan Cancer Support by VCCP
  • Mattessons, Kerry Foods by Saatchi & Saatchi
  • McVitie’s, United Biscuits by Grey London
  • Narellan Pools by AFFINITY (* Australia)
  • Officeworks by AJF Partnership and Initiative (* Australia)
  • Pepsi Max, Pepsico by AMV BBDO
  • Plusnet by Karmarama and Maxus
  • Sainsbury’s by AMV BBDO
  • Santander by The Engine Group
  • Save The Children by adam&eveDDB
  • Sensodyne, GSK by Grey London
  • Sixt, Sixt Rent-a-car by Grey London
  • Snickers, Mars Confectionery by AMV BBDO
  • Speeding, New Zealand Transport Agency by Clemenger BBDO Wellington (* New Zealand)
  • Spies Travels by Robert/Boisen & Likeminded and Spies Travels (* Denmark)
  • Stoptober, Public Health England by 23red and MEC London
  • The Conservative Party by M&C Saatchi
  • The Economist by Proximity BBDO London and UM London
  • The Guardian & Observer, Guardian Media Group by BBH London
  • The Royal British Legion by RKCR/Y&R
  • Three, CK Hutchison Holdings by Wieden+Kennedy London
  • UK Government, Cabinet Office by Ogilvy
  • Volkswagen Commercial Vehicles UK by adam&eveDDB
  • Volvo Cars by Grey London
  • Wall’s, Unilever by adam&eveDDB

View the full details here. The 2016 Awards are partnered with Campaign, Hall & Partners, IPSOS, Newsworks, OutSmart, Radiocentre, Thinkbox, Warc, and sponsored by Marsh.


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