Marley Spoon Nabs Ex-Aldi Marketer Mark Richardson As CMO & Commercial Officer

Marley Spoon Nabs Ex-Aldi Marketer Mark Richardson As CMO & Commercial Officer
B&T Magazine
By B&T Magazine



Marley Spoon has announced Mark Richardson will join the team as its new chief marketing and commercial officer, part of the Australian leadership team, starting on the 13th February.

Richardson’s appointment follows the departure of Kate Whitney who has moved to Treasury Wine Estates.

With a wealth of experience working in marketing and commercial roles across retail, financial services and tech, his expertise in creating powerful campaigns, passionate customers, generating commercial success and strong challenger brands will be an asset to the Marley Spoon business and portfolio of brands, which includes Marley Spoon, Dinnerly, Chefgood and bezzie.

In his most recent position, where he was chief marketing officer at Aldi Australia for six years; Richardson played an instrumental role in elevating the brand’s unique personality and propositions, where he’ll further bring these skills to life in his new role at Marley Spoon.

Richardson said:“Food and wellbeing is at the heart of Marley Spoon and the Australian culture, where our brands add so much value and convenience to Aussie’s everyday life. I’m proud to join the Marley Spoon team, where I can’t wait to get stuck in working with the talented team to create deep connections with consumers and customers across many touch points, while driving business goals and sales.”

“Moving into an adjacent category opens so many exciting opportunities; I’m dedicated and focused on exploring new commercial avenues, revenue streams and growing the Marley Spoon portfolio customer base,” Richardson said.

Rolf Weber, CEO Australia and COO at Marley Spoon added “At a time when consumers have never been more focused on value and convenience, we’re delighted to welcome Mark to the team to accelerate business growth by elevating our customer retention and brands, making them top of mind for Aussie’s across the country.”

“His solid knowledge of the industry and creating disruptor brands will be invaluable as we continue to enhance our offerings to help build a better everyday, just right, just for our customers,” Rolf continued.

 




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