Free TV Australia Celebrates 60 Years Of Free-To-Air With New Campaign

Free TV Australia Celebrates 60 Years Of Free-To-Air With New Campaign
SHARE
THIS



Free TV Australia has unveiled a new ad campaign to celebrate 60 years of free-to-air television at an event last night which was attended by the Prime Minister and senior industry representatives.

The campaign, which commences on all commercial free to air networks from this week, captures unforgettable TV moments such as the moon landing, the tragedy of 9/11, local dramas and iconic Australian sporting events.

Free TV chairman Harold Mitchell said the commercial has been launched to celebrate the economic and cultural contribution that free-to-air TV has been making for 60 years, and the unique and special place that it continues to hold in the lives of Australians.

“Sixty years after it started, commercial free to air television is still going strong, with 13 million Australians tuning in every day to be informed, entertained and inspired,” he said.

However, Mr Mitchell noted that the licence fees paid by the commercial free to air networks are completely inconsistent with international best practice.

“Australian licence fees are about three-and-a-half times greater than in the next highest market, which is Singapore, and more than 115 times greater than in the United States,” he said.

“They must be urgently addressed so that we can continue to innovate and invest in broadcasting great Australian content for free.”

The establishment of a Parliamentary Friends of commercial free-to-air TV group, co-chaired by federal MPs Melissa Price and Tim Watts, was also announced at the event, which was hosted by Network Ten’s Sandra Sully, Seven Network’s Melissa Doyle and the Nine Network’s Karl Stefanovic at Parliament House in Canberra.

Sandra Sully, Karl Stefanovic, Mel Doyle and Harold Mitchell (Free TV campaign launch)

Sandra Sully, Karl Stefanovic, Mel Doyle and Harold Mitchell at the event.

According to Free TV, the new group is an apolitical one with the objective of promoting and supporting a strong, competitive and vibrant commercial free-to-air TV industry in Australia, “recognising the cultural and economic importance of the industry and the services it provides to all Australians free of charge”.

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]