The Sweet Danish TV Ad That’s Taking The World By Storm

The Sweet Danish TV Ad That’s Taking The World By Storm
SHARE
THIS



Danish television broadcaster TV2 has created an ad highlighting the diversity of its nation, and its since taken off internationally, filling eyeballs with tears everywhere.

The English version of the ad, called ‘All That We Share’, suggests that, despite appearances, people have a lot more in common than they realise.

“It’s easy to put people in boxes: there’s us and there’s them,” the video begins. “The high earners and those just getting by. Those we trust and those we try to avoid. There’s the new Danes and those who have always been here.”

But after asking participants to step forward under a new range of umbrellas – from bisexual to lovers of dance – each group gets split up and mixed in with others, with the video concluding, “Maybe there’s more that brings us together than we think”.

Check it out:

TV2’s original Danish version has been viewed 5.4 million times. The English version was released on January 27, marking International Holocaust Remembrance Day, and the day that POTUS Donald Trump released an executive order blocking citizens from seven Muslim-majority countries from entering America for 90 days and halting the Syrian Refugee Program for four months.

 

Latest News

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

The Shake The Cage Cup Arrives
  • Media

The Shake The Cage Cup Arrives

Glass: The Cannes Lion for Change may very well have it’s prestige shattered by an Aussie gong that is empowering creators to make an impact where they believe support is needed most. And, get an important conversation happening in the leadup to the Victorian, NSW and federal elections. With an ensemble of progressive, impact-oriented judges […]