Independent creative communications and production company Infinity Squared has announced the appointment of Honae MacNeill as its head of production.
MacNeill has over 20 years’ industry experience split between both production company and agency sides, having previously worked as head of broadcast at DDB and Whybin\TBWA.
Her remit at Infinity will be focused on overseeing all production coming through the business, both from agency partners and clients, including current projects for Asics, Fantastic Furniture, Westinghouse, and SEEK.
Infinity’s Dave Jansen said: “We’re super lucky to land Honae. We’re in an era of unprecedented demand for assets from production (investments), and that’s blurring the lines between the traditional role of agency versus production.
“Honae’s experience will definitely help us bridge that gap.”
Commenting on her appointment, MacNeill said: “What attracted me [to Infinity] was how diverse their offering is. The quality of the work, the team and the culture is all an added bonus.
“It’s a very unique business and I hope I can make an impact for them, as they’re paying me heaps of cash.”