B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TV Ratings (01/08/2024): NRL Threatens Olympic Coverage
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > TV Ratings > TV Ratings (01/08/2024): NRL Threatens Olympic Coverage
TV Ratings

TV Ratings (01/08/2024): NRL Threatens Olympic Coverage

Aimee Edwards
Published on: 2nd August 2024 at 12:02 PM
Aimee Edwards
Share
2 Min Read
Credit - Australian Opals Instagram
SHARE

It was another huge night of Olympics coverage, but as we approach the start of week two, numbers have seen a bit of a drop. The 7-9 p.m. session achieved a total TV national reach of 3,954,000, down from 5,331,000 the night before. 

This is likely in part due to the NRL taking over Nine’s coverage as the Wests Tigers took on the North Queensland Cowboys from 7:50pm. A mid-second half send off saw the Leichhardt Oval showdown saw the boys in Black and Orange succumb 48 points to 30, all but solidifying their third wooden spoon in a row.

As the footy finished up, all eyes switched back to the Olympics, with the 9-11:30pm session raking in a total TV national reach of 3,271,000, down slightly from the previous night’s 4,179,000.

As the day’s events got underway in Paris, the Aussies dominated the United States in Women’s 3×3 Basketball and later dominated Canada in the Women’s Basketball group phase.

Our Men then took to the pools, beating the hosting nation 9-8 in the Water Polo prelim round.

The overnight coverage, both live and in replays, will likely be in hot demand today after the Aussies’ huge success in swimming. In the early hours of this morning, Mollie O’Callaghan, Lani Pallister, Brianna Throssell, and Ariarne Titmus raced to gold in the women’s 4x200m freestyle relay with an Olympic record time of 7:38.08.

There was also some intense controversy overnight as Italian boxer Angela Carini pulled out of the games mid-fight after she sustained a series of crunching blows from her Algerian opponent Imane Khelif.

“I have never been hit so hard in my life. It’s up to the IOC to judge,” Carini reportedly said after the match.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
  • Next TV Ratings (05/08/2024) TV Ratings Weekend Wrap: Olympics & NRL Dominate Huge Weekend Of Sport
  • Previous TV Ratings (01/08/2024) TV Ratings (31/07/2024): Nine Continues To Cash In On Aussie Gold

No related posts.

TAGGED: NRL, Olympics, TV Ratings
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?