Stefanovic & Langdon Give Today A Decent Start, While Sunrise Comes Out On Top
Today‘s newest breakfast hosts Karl Stefanovic and Allison Langdon are off to a solid start, averaging 225,000 metro viewers on the show’s Monday morning premier.
While the new breakfast team was due to start Monday morning, the duo was bought back even earlier for a special Saturday morning bushfire segment, which saw an average of 231,000 metro viewers tune in.
Though the first official episode on Monday delivered Nine a decent start, the buzz around Stefanovic’s return wasn’t enough to beat rival Seven’s Sunrise, which garnered 293,000 eyeballs. ABC News Breakfast saw 186,000 Australians tune in.
Interestingly, Today‘s new team launch is up 15 per cent from 2019 (197,000) when Georgie Gardner and Deb Knight took the reins, which hopefully points to good news for Nine’s embattled breakfast show.
Nine director of morning television Steven Burling said the feedback has so far been “positive”.
He added: “The bushfire crisis is affecting all Australians, and Today’s special coverage has been widespread, thorough and at times confronting, with our new line-up ensuring viewers are kept up-to-date with the latest news.”
Nine had a standout year in 2019, celebrating its best rating share performance of all time, winning the year and ending Seven’s 12 years of dominance. The perennially struggling Today was its weak spot, so it will prove interesting to see how Stefanovic and Langdon will fare on the breakfast spot.
However, B&T understands Today’s 2019 performance had little impact on Nine’s bottom line, as most of its revenue comes from prime time evening shows.
B&T also understands the Australia breakfast market is worth between $110-120 million, Today still earning between 45 per cent to 50 per cent share.
Nonetheless, breakfast TV is often touted as a marathon and not a sprint, and time will tell who will come out on top in the battle of the breakfast war.
Latest News
How To Get Out Of A Cashflow Crisis
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
BWM Dentsu’s Haystac Launches As The Social Relations Agency
Haystac relaunches as a "social relations agency" which, it's quick to stress, doesn't include a match-making component.
Another Win For The Hindus As Ganesh Mini Skirt Latest To Face The Chop
If B&T has become anything, it's now your one-stop-show for the latest angry Hindu news.
Nielsen Data: ABC Tops Digital News Rankings
'Wood Whittlers Weekly' and 'The Pigeon Fancier Gazette' shock omissions from latest Nielsen news site rankings.
Victorian Government Rolls Out Sobering COVID-19 Campaign Via M&C Saatchi Melbourne
It's yet another sobering CV-19 ad, amid reports the Grim Reaper's publicist is starting to field some genuine interest.
Dating App Thanks Masturbators For Resisting Lockdown Sex In Colourful New Campaign
Here at B&T we strongly endorse the notion that chronic masturbation sends you blind. Hence our white stick & Labrador.
Switch Digital Nabs Simonds Homes Account
Switch Digital snares Simonds Homes account which, B&T can confirm, is no way affiliated with Mr Red Symons.
Kraft Heinz Appoints REBORN As Creative Agency To Launch New Heinz Plant Proteinz Brand
B&T is definitely increasing our veggie intake. Not because we love animals, it's because we hate plants.
Monday TV Wrap: Masked Singer Launch No Match For Ninja Warrior Finale
Ninja wins, Masked Singer gets silver, while Farmer Wants A Wife settles for bronze amid claims it had an asthma attack.
Stuff You Should Know Podcast Remains As Most Listened To Show
B&T's podcast presumably hovering just outside the top 100 as latest rankings revealed.
Out Of Home Industry Half Year Revenue Dives 35.4%
Out of home revenue dives 35.4%! Although its inward pike with half-twist did score a 9.5 from the judges.
“Minimalistic Fruit Design!” Apple Set To Sue Tiny Rival Over Its Fruity Logo
B&T would've labelled this a "David & Goliath" battle save for the fact that David has a snowflake's chance in Hades.
UnLtd Launches ‘Lockdown Survival Guide For Adland’
It's your lockdown survial guide that doesn't include tips on fighting the zombie apocalypse or, worse, SPAM recipes.
Media Agencies To Pilot RadioMATRIX, A World-First Virtual Workspace
Here's an exciting virtual-radio-media buying initiative. Made even more exciting if B&T actually understood it.
One Daydream Expands Into Alcohol Category
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Growth Tank Launches First Virtual Youth Marketing Australia Conference For Free
Fear feeling a bit old at a youth marketing conference? Well, watch as the years peel away at this virtual offering.
Commtract Appoints New Business Development GM
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]
10 Play Boasts Platform Boost With 23% Increase In Monthly Unique Views
Lockdown proving fruitful for 10 Play's numbers. And that's despite playing havoc on its bouffant & expanding waistline.
TAC Unveils Its Annual ‘Split Second’ Film Competition For Budding Young Industry Creatives
Got a bit of Tarantino lurking inside you? Discover if it's the filmmaking bug or just intestinal wind with this news.
Publift And LiveRamp Launch Partnership For Small And Mid-Sized Publishers
Don't know if you fall into the "small to mid-sized publisher" range. Think Chihuahua to Labradoodle when reading this.
WPP Acquires Perth-Based Digital Creative Agency Meerkats
Jens Monsees brushing-up on his Twiggy Forrests, quokkas & his Ben Cousins after acquiring a Perth agency.
303 MullenLowe Sydney Confirms Bart Pawlak As New ECD
Bart Pawlak confirms they're his sandwiches in the 303 MullenLowe fridge by marking them "Pawlak" in thick black texta.
Oakley Reprises Bob Marley’s ‘One Love’ In Powerful Ode To Sport
This Bob Marley-inspired ad will have you thinking you're watching Nike's latest work or wanting to smoke a spliff.
“We’ve Seen Lots Of Doggers!” Weather Reporter Hilariously Muddles Dogs & Joggers
Do you often say "I love you" when you actually mean "you've ruined my life"? You'll empathise with this tongue-twister.
Women in Media: A Look Back At The Best Ads Championing Equality
If you're looking for a VB, Hilux, Cougar Bourbon or Ultra Tune ad in these spots championing equality, you're way off.
PETA Lashes OOH Company For Banning Graphic Billboard
There's just no in-between with PETA, it's either naked supermodels or graphic, bloodied animal parts. The latter here.
Revealed: oOH!media’s Discount Deals by As Much as 95% During COVID-19
CV-19's the perfect time to (A) pick youself up some discounted outdoor inventory and (B) a 72-pack of Costco loo rolls.
Calling All Prize Seekers! Find Out How To Get Your Hands On The Newest B&T Award
Sure, they're physically a little ugly to look at, but nothing carries the cachet, prestige & raw spunk of a B&T Award.
