Today‘s newest breakfast hosts Karl Stefanovic and Allison Langdon are off to a solid start, averaging 225,000 metro viewers on the show’s Monday morning premier.
While the new breakfast team was due to start Monday morning, the duo was bought back even earlier for a special Saturday morning bushfire segment, which saw an average of 231,000 metro viewers tune in.
Though the first official episode on Monday delivered Nine a decent start, the buzz around Stefanovic’s return wasn’t enough to beat rival Seven’s Sunrise, which garnered 293,000 eyeballs. ABC News Breakfast saw 186,000 Australians tune in.
Interestingly, Today‘s new team launch is up 15 per cent from 2019 (197,000) when Georgie Gardner and Deb Knight took the reins, which hopefully points to good news for Nine’s embattled breakfast show.
Nine director of morning television Steven Burling said the feedback has so far been “positive”.
He added: “The bushfire crisis is affecting all Australians, and Today’s special coverage has been widespread, thorough and at times confronting, with our new line-up ensuring viewers are kept up-to-date with the latest news.”
Nine had a standout year in 2019, celebrating its best rating share performance of all time, winning the year and ending Seven’s 12 years of dominance. The perennially struggling Today was its weak spot, so it will prove interesting to see how Stefanovic and Langdon will fare on the breakfast spot.
However, B&T understands Today’s 2019 performance had little impact on Nine’s bottom line, as most of its revenue comes from prime time evening shows.
B&T also understands the Australia breakfast market is worth between $110-120 million, Today still earning between 45 per cent to 50 per cent share.
Nonetheless, breakfast TV is often touted as a marathon and not a sprint, and time will tell who will come out on top in the battle of the breakfast war.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]