Stefanovic & Langdon Give Today A Decent Start, While Sunrise Comes Out On Top

Stefanovic & Langdon Give Today A Decent Start, While Sunrise Comes Out On Top
SHARE
THIS



Today‘s newest breakfast hosts Karl Stefanovic and Allison Langdon are off to a solid start, averaging 225,000 metro viewers on the show’s Monday morning premier.

While the new breakfast team was due to start Monday morning, the duo was bought back even earlier for a special Saturday morning bushfire segment, which saw an average of 231,000 metro viewers tune in.

Though the first official episode on Monday delivered Nine a decent start, the buzz around Stefanovic’s return wasn’t enough to beat rival Seven’s Sunrise, which garnered 293,000 eyeballs. ABC News Breakfast saw 186,000 Australians tune in.

Interestingly, Today‘s new team launch is up 15 per cent from 2019 (197,000) when Georgie Gardner and Deb Knight took the reins, which hopefully points to good news for Nine’s embattled breakfast show.

Nine director of morning television Steven Burling said the feedback has so far been “positive”.

He added: “The bushfire crisis is affecting all Australians, and Today’s special coverage has been widespread, thorough and at times confronting, with our new line-up ensuring viewers are kept up-to-date with the latest news.”

Nine had a standout year in 2019, celebrating its best rating share performance of all time, winning the year and ending Seven’s 12 years of dominance. The perennially struggling Today was its weak spot, so it will prove interesting to see how Stefanovic and Langdon will fare on the breakfast spot.

However, B&T understands Today’s 2019 performance had little impact on Nine’s bottom line, as most of its revenue comes from prime time evening shows.

B&T also understands the Australia breakfast market is worth between $110-120 million, Today still earning between 45 per cent to 50 per cent share.

Nonetheless, breakfast TV is often touted as a marathon and not a sprint, and time will tell who will come out on top in the battle of the breakfast war.

 

 

Please login with linkedin to comment

karl stefanovic Sunrise Today

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]