Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement

Optus Joins The Ash Barty Party & Becomes Her First Partner Since Retirement
B&T Magazine
Edited by B&T Magazine



Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March.  

The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, goals, and ambitions.  

It’s a big snag for Optus! Who doesn’t love Ash Barty?

Optus CEO Kelly Bayer Rosmarin said: “At Optus, we pride ourselves on our role in keeping Australians connected to what matters most from everyday life through to times of national crisis. We support communities and businesses to thrive in the digital age. 

 Ash is a true Australian icon and role model – her performance on the courts epitomised a challenger spirit, determination and strength, while her community work has demonstrated the power of optimism in action.

“We’re thrilled to bring this partnership to life and inspire more Australians to enable their tech futures and unlock the power of ‘yes,” 

As one of Australia’s biggest names in the sport, Barty is excited to partner with a brand that allows her to bring her authentic self to the role.  

Barty said: “I decided to prioritise Ash Barty the person, over Ash Barty the tennis player, and in doing so, I’ve realised I can help so many more people through my charity work, my role as the National Indigenous Tennis Ambassador, and now with Optus as their Chief of Inspiration. 

 “It’s very humbling that my story has inspired so many people, but the reality is there are millions of everyday Australians who have the courage and commitment to say ‘yes’ just like I did. I welcome the opportunity to encourage more people to say yes to the things they love.” 




Please login with linkedin to comment

Ash Barty Optus

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]