B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Musk Outlines Changes to Twitter’s “Lords & Peasants” System Including Reduced Ads and Paywall Bypass
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Musk Outlines Changes to Twitter’s “Lords & Peasants” System Including Reduced Ads and Paywall Bypass
Technology

Musk Outlines Changes to Twitter’s “Lords & Peasants” System Including Reduced Ads and Paywall Bypass

Staff Writers
Published on: 2nd November 2022 at 9:41 AM
Staff Writers
Share
2 Min Read
SHARE

Proclaiming “power to the people!” Elon Musk outlined his planned changes to Twitter Blue, including allowing anyone to be verified on the app.

In a tweet thread, the new Twitter CEO said that “Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.”

As a remedy, Musk is willing to make everyone a lord for US$ 8 per month — though this price will be adjusted by country.

Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.

Power to the people! Blue for $8/month.

— Elon Musk (@elonmusk) November 1, 2022

Alongside a fancy blue check mark, Musk said that Twitter Blue users will also get priority in replies, mentions, and search, which Musk said “is essential to defeat spam/scam.” Users will also get the ability to post “long” video and audio, and will see “half as many adverts.”

That last point would seemingly run contrary to Musk’s previous olive branch to advertisers, which sought to assuage fears that he would turn the social media platform into a no-holds-barred free speech cesspit.

Musk also said that Twitter Blue would offer a “paywall bypass” for any publishers willing to work with the new Twitter supremo. “Willing” being the operative word considering that, since acquiring Twitter, Musk has been on the warpath, slandering publications including The New York Times and The Washington Post.

The changes to Twitter Blue will also give the company a revenue stream to reward creators, according to Musk.

Previously, Twitter Blue had given users advanced access to Twitter features, as well as offering the ability to read ad-free articles, undo or edit tweets (in some countries), and customize their navigation bar. It also lets users set an NFT as your profile picture.

Musk, 51 and a father of eight, has not confirmed when the changes will go into effect.

pic.twitter.com/icg6e35LOe

— Elon Musk (@elonmusk) November 1, 2022

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Elon Musk, Twitter
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?