Ads Out, AI In: Linda Yaccarino Departs X As Musk Rewrites The Social Playbook
Here's hoping Musk hasn't put all his X in one basket.
For Musk, Size Matters: X To Charge More For Bigger Ads
While charging more for a bigger ad may seem obvious, we're sure…
Tesla Profit & Aussie Sales In Freefall, Stakeholders Call For Musk To Step Down From DOGE
Tesla's sales are plummeting but rumours persist of a new minivan for…
Big Tech Pressures Trump To Fight “Coercive & Discriminatory” Australian Media Laws
The platforms try to squeeze into the Trump-Musk romance.
Trump Wants ‘America First AI’ In A Bid To Remove AI Safety, Responsibility & Fairness
'Woke' AI under attack, still no word on whether 'America first AI'…
“Tesla: The Swasticar” Ad Goes Viral For British Campaign Group
Ads and buses are two things Elon hates most. Associations with Germany's…
Elon Musk’s X Rolls Out Gen AI Advertising Tools
When not harrying his beloved government staffers, Musk finds time to serve…
Elon Musk’s X Plans To Position Itself As The “Everything App” In New Advertising Campaign
B&T has heard unconfirmed reports that X Money could be used to…
Albo Warns Musk: Steer Clear Of Aussie Elections
Albo issues Musk with legal warning, Labor Party posts on X suddenly…
Musk & TikTok’s $50 Billion Dance-Off: Sale Rumours Dismissed As ‘Pure Fiction’
Is Elon popping-and-locking his way to another big purchase?
Telstra Partners With Musk Owned SpaceX Starlink To Bring Satellite-To-Mobile To Regional Communities
Musk's Starlink set to help Telstra plug the gaps in its remote…
Musk’s Grok AI Poised To Launch Puzzling ‘Unhinged Mode’
Unhinged mode set to steal drunken uncles' thunder by also being "objectionable,…
Musk Pillories The Sydney Morning Herald Over 2025 Predictions Piece
Elon Musk slams SMH op-ed for spreading misinformation. Seemingly needs a reminder…
‘The ABC is like Pravda’ – Elon Musk Takes A Bizzare Shot At Aussie Public Broadcaster
In a story that's equally as confusing as it is amusing, Elon…
‘A Backdoor To Internet Control’: Musk Blasts Albanese’s Social Media Ban
If there's one thing Elon should know about, it's children. He has…
‘They’re Not A Neutral Carrier’ – Elon Musk & Republicans Given Boost On Twitter, Experts Warn Political Meddling Could Spread To Australia
Do you regard Elon as another bully billionaire who'll do anything to…
Cooked Cats & Senile Leadership: The Race-Defining Moments That Have Shaped The US Election
The US election circus finally comes to an end tomorrow as Americans…
Washington Post & LA Times Haemorrhage Subscribers After Not Endorsing Kamala Harris
US newspapers cop savage reader backlash for political fence-sitting. Yes, neither publication…
Elon Musk’s Million Dollar Giveaway: Vote For Cash & Hope For No Legal Trouble
Elon Musk's public support for a Donald Trump presidency looks even dodgier…
Perhaps Advertisers Shouldn’t Go F*** Themselves: Musk’s X Worth Almost 80% Less Since Takeover
It's all come crashing down for the man who once had the…
Brazil: 1, Musk: 0 – X Surrenders In Battle Of Free Speech
Being the world's richest human comes with huge advantages. Manipulating a nation's…
Marketers Are Ditching Elon Musk’s X In Droves, But Their Investment Plans Are At Odds With Consumers – Kantar Study
Study finds marketers' trust among the social platforms is in freefall. Print…
Musk, Harris & Trump Appear In Graphic Images Created By X’s AI Chatbot
B&T warns this article contains AI-produced images that some readers may find…
Musk’s X Corp Sues Ad Body Over Boycott Months After Telling Advertisers To ‘Go F*ck Yourself’
Think Elon has seriously effed up Twitter/X since he bought it two…
Elon Musk Violates His Own Platform Rules By Sharing Undisclosed Kamala Harris Deepfake
Read a headline with Elon & Kamala Harris in it & you…
Elon Musk Saves $700m In Stoush Over Twitter Severance Pay
For a man consumed by wealth & money, it would appear Elon's…
Advertisers & Agencies Branded “Cartel” Members In Fiery US Congressional Hearing On GARM Frameworks & Digital Ad Placements
Unilever & GroupM branded an advertising "cartel". Mexican drug lords apparently sooky…
Ads Coming Sooner Rather Than Later As Threads Seeks To Capitalise Off Declining X Revenue
Thought Threads was dead & buried? News today it's set to become…
Musk: ‘You Can Now Legally Share Porn On X… As Long As You Tell People It’s Porn’
We're treating this one like Peter Dutton's spent uranium rods - carefully!…
Elon Musk: Journalism Is Dying, AI Will Stop Us Working & Not All Of Advertising Needs To “Go F*ck Itself”
Adland pulled itself from the beaches and wine to hear Elon stumble…
Elon Musk’s X Corp Defeats eSafety In Federal Court
Is it just B&T or is Elon Musk slowly morphing into Darth…
Elon Musk vs eSafety: Legal Experts Warn That ‘Rogue Operators’ Like X Are Unlikely To Win Federal Court Battle
If this legal stoush boils down to who can afford the better…
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's…
X To Allow Brands More Control Over Ad Placement
Advertisers will soon be able to run ads next to posts by…
Elon Musk Under Fire In Super Bowl Ads Targeting Tesla Autopilot Feature
Starting to think a B&T journalist has a warped fascination with all…
X Announces New Sports Betting Partnership, Just In Time For The Super Bowl
Elon unveils latest measures to try and wring a buck out of…
As Big Spenders Flee, X Pivots To SMBs To Fill Ad Dollar Deficit
Elon's halo continues to slip. Joining Albo's, Harry's, Meghan's and Optus' similar…
Musk: Advertisers “Go Fuck Yourselves”
B&T warns this article contains language readers may find offensive. And by…
Disinformation Regulation Called For After X Kicked Out Of Social Self-Reg Code Following Voice Referendum
Elon counting his blessings for Bud Light that's clearly saved him from…
B&T’s A-Z Of Advertising’s 2023 Part 1: A-K
Here's part 1 of everything that has happened this year, save for…
