B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • Pinterest
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • ARN
  • Meta
  • Spotlight on Sponsors
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Musk Says He Acquired Twitter “With Humility” to “Help Humanity”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Musk Says He Acquired Twitter “With Humility” to “Help Humanity”
AdvertisingTechnology

Musk Says He Acquired Twitter “With Humility” to “Help Humanity”

Staff Writers
Published on: 28th October 2022 at 10:56 AM
Staff Writers
Share
3 Min Read
SHARE

Prospective Twitter supremo Elon Musk — yes, at the time of writing, the long-running acquisition saga has still not  finished — jumped on the platform to issue assurances to advertisers about brand safety.

As ever with Musk, there was much vitriol and bluster, but little substance.

“The reason I acquired Twitter is because it is important to the future of civilization,” the South African wrote.

“I didn’t do it because it would be easy,” he added, in a less-than-subtle nod to former US John F Kennedy.

“I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”

Reassuringly, Musk said that “Twitter obviously cannot become a free-for-all hellscape [sic], where anything can be said with no consequences!” and that, “In addition to adhering to the laws of the land, our platform must be warm and welcoming to all.”

Dear Twitter Advertisers pic.twitter.com/GMwHmInPAS

— Elon Musk (@elonmusk) October 27, 2022

The statement came after Musk, aged 51 and a father of eight, posted a video of himself walking into the Twitter HQ holding a sink with the caption “Entering Twitter HQ – let that sink in!”

However, whether Democratic Senator Bernie Sanders will receive a warm welcome on Twitter with Musk in charge remains to be seen.

I keep forgetting that you’re still alive

— Elon Musk (@elonmusk) November 14, 2021

In his olive branch to advertisers Musk also said that:

“Advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed but is right for you. For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content!”

However, Musk did not provide any details about how he will work to make advertising more relevant to users, especially as third-party data sets come under greater scrutiny.

“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise,” continued Musk.

“To everyone who has partnered with us, I thank you. Let us build something extraordinary together.”

Whether advertisers will be wooed by rhetoric and stick around if Musk allows former US president Donald Trump back on the platform, as he has been rumoured to want, remains to be seen.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Elon Musk, Twitter
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?